Brand Tone

Whimsical and Magical, Playful and Fun, Friendly and Approachable, Joyful and Positive

Brand Values

• •Imagination: Encouraging imaginative play and a belief in magic.
• •Joy and Happiness: Aiming to bring delight to customers through its products.
• •Childlike Wonder: Celebrating the innocence and wonder associated with childhood and mythical creatures.
• •Accessibility: Offering a wide range of unicorn-themed products in one place, with an emphasis on free shipping.
• •Customer Satisfaction: Indicated by their positive customer service reviews and clear return policies.

Best Practices

• •Embrace Magical Language: Consistently use words and phrases that evoke fantasy, wonder, and joy (e.g., "enchanting," "sparkle," "magical," "dream," "wonderland").
• •Maintain a Playful and Positive Voice: Keep the tone light, optimistic, and fun. Avoid overly formal or technical language.
• •Focus on Dreams and Imagination: Connect products to the idea of bringing dreams to life and sparking imagination, especially for children's items.
• •Visual Consistency Alignment: Ensure that the copy's tone aligns with the colorful, whimsical imagery used on the website and any potential marketing materials.
• •Audience-Centric Wording: Tailor the language to appeal to unicorn lovers of all ages, emphasizing the joy and specialness of the products. Use "you" and "your" to create a direct, friendly connection.

Social Perception

Positive for Customers, Niche Appeal, Limited Mainstream Recognition

Copy Examples

• •Product Ad (Plush Toy): "Bring a sprinkle of magic home! Our cuddly unicorn plush is ready for enchanted adventures and the softest hugs. Adopt your magical best friend today!"
• •Website Banner (New Arrivals): "Just galloped in! Discover a new realm of enchanting unicorn treasures. Your next magical find awaits at Monde Licorne!"
• •Email Subject Line (Promotion): "Unlock a World of Wonder ✨ Special Unicorn Treats Inside!"
• •Social Media Post (General Engagement): "What's your favorite unicorn dream? Share your magical thoughts with us! #MondeLicorne #UnicornMagic"
• •Product Description (Unicorn Jewelry): "Adorn yourself with the sparkle of a thousand rainbows. Our unicorn jewelry isn't just an accessory, it's a whisper of enchantment to carry with you."