Brand Tone

Friendly and Approachable, Passionate and Genuine, Confident and Reassuring, Modern and Stylish, Empowering, Community-focused and Engaging

Brand Values

• •Quality and Durability
• •Sustainability and Ethical Practices
• •Affordability/Value
• •Customer Experience
• •Innovation
• •Personal Connection and Storytelling

Best Practices

• •Embrace a Personal Touch: Use "I" and "we" (referring to the founder/team) to create a direct connection. Share founder stories and behind-the-scenes content.
• •Highlight Core Values Repeatedly: Consistently weave in keywords and phrases related to sustainability, durability ("waterproof," "tarnish-proof"), quality, and the positive impact of purchases (e.g., planting trees).
• •Speak Directly to the Customer's Lifestyle: Acknowledge their desire for jewellery that fits into an active, everyday life without fuss ("life proof," "throw caution to the wind").
• •Maintain an Uplifting and Confident Voice: Use positive language that empowers the wearer and reflects assurance in the product's quality and longevity.
• •Be Engaging and Conversational: Especially on social media, ask questions, respond to comments thoughtfully, and use a friendly, approachable manner that invites interaction and builds community.

Social Perception

Trusted and Reputable, Stylish and On-Trend, Sustainable Champion, Community-Oriented, Female-Founded Success Story

Copy Examples

• •Life happens. Your jewellery shouldn't hold you back. Monday's Child offers stunning, sustainable pieces that are as resilient as you are. Waterproof, tarnish-proof, and designed to be loved every single day. Wear your story, confidently. #MondaysChildJewellery #SustainableStyle #LifeProofLuxury
• •Seal your moments, beautifully. ✨ Our Linked permanent jewellery is more than an accessory; it's a delicate, lasting symbol of connection and style. Crafted with love in Belfast and designed to be with you always. Waterproof, worry-free, wonderfully you. Book your experience! #LinkedByMondaysChild #PermanentJewelleryNI #CherishEveryMoment
• •Jewellery that not only looks good but *does* good. At Monday's Child, we craft each piece from recycled stainless steel and use eco-friendly plating, so you can shine sustainably. Plus, every order helps us plant a tree and clean our oceans. Kind to your skin, kinder to our planet. 🌍 #SlowFashionJewellery #EcoChic #MondaysChildCares
• •Your story, your charms, your style! Pop into our Belfast studio and let's create something uniquely you at Ireland's first charm bar. Pick your chain, choose your meaningful charms, and wear your personality. What will your Monday's Child piece say about you? #MondaysChildCharmBar #CustomJewelleryBelfast #TellYourTale
• •Meet your new everyday favourite. The [Necklace Name] necklace – elegant, effortless, and endlessly wearable. Made to withstand your busiest days and shiniest nights, because beautiful jewellery should be for living in, not just for special occasions. Waterproof, tarnish-proof, totally you. #EverydayElegance #WaterproofJewellery #MondaysChildStyle