Brand Tone

Aspirational yet accessible, inspiring culinary creativity with a passionate, authentic, slightly humorous, playful, direct, and reassuring voice.

Brand Values

• •Quality and Natural Ingredients
• •Convenience and Simplicity
• •Health-consciousness
• •Innovation
• •Passion for Food

Best Practices

• •Lead with the "Why": Always start from the core belief that home cooks deserve better, more authentic, and healthier flavors. Frame the product not just as a stock, but as a tool for a "food revolution" in their own kitchen.
• •Use Aspirational and Empowering Language: Use words and phrases that inspire confidence and creativity, such as "Awaken the Masterchef in you," "Elevate your dish," and "Create your masterpiece."
• •Tell a Story, Don't Just List Features: Instead of saying "low salt," say "All the flavor, without the excess salt, just as it should be." Instead of "natural ingredients," describe it as "made from real ingredients, slow-simmered just like you would in your own kitchen if you had the time."
• •Incorporate a Touch of Personality: Don't be afraid to be slightly witty or playful in social media captions and product descriptions. It makes the brand more human and memorable, like comparing a stock to a "barracuda bite" or a "caress of a sea breeze."
• •Focus on the Sensory Experience: Use descriptive language that evokes taste, smell, and texture. Words like "rich," "simmered," "aromatic," "hearty," and "creamy" help the customer imagine the experience of using the product, making it more desirable.

Social Perception

Mondana is perceived as a highly positive, trustworthy, and reliable high-quality provider of authentic flavors, particularly for those who prioritize quality ingredients. It is seen as a problem-solver for foodies seeking superior alternatives to mass-market products.

Copy Examples

• •Tired of bland broths? Your search is over. Our new Asian-inspired stock is slow-simmered to perfection, packing an authentic punch of flavor that will transport your taste buds. Ready to elevate your ramen game? #Mondana #WorldOfFlavors #FoodRevolution
• •From a rich bolognese to a creamy mushroom risotto, your creations inspire us every day! What's the one dish you've perfected using a Mondana stock or sauce? Share your masterpiece in the comments below! #Mondana #HomeCooking #Masterchef
• •Real Flavor. Real Ingredients. Zero Compromises. Discover our range of all-natural, low-salt stocks and bring out the best in your cooking. Because good food shouldn't be a secret.
• •Mondana Premium Stocks - Taste the Difference. Shop our award-winning stocks and sauces. All-natural, low-salt, and made from scratch. Elevate your meals effortlessly. Free shipping on orders over 500 SEK.
• •Warning: may be too good to share. Our Groksi snacks are 100% oven-baked Grana Padano cheese, crafted into irresistible, crunchy bites. The perfect partner for your wine, a bold topping for your salad, or your secret snack. Indulgence is just a bite away. #Groksi #CheeseLover #UnnecessarilyGood