Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Supportive and Knowledgeable, Community-Focused, Inclusive, Approachable

Brand Values

• •Creativity and Inspiration
• •Community
• •Quality
• •Accessibility and Inclusivity
• •Education
• •Sustainability and Responsibility
• •Empowerment
• •Customer Focus

Best Practices

• •Speak with Passion and Warmth: Use enthusiastic language, share your love for art, and make customers feel genuinely welcome in every communication.
• •Emphasize Community and Connection: Regularly use "we," "us," and "our community" to foster a sense of belonging. Highlight collaborative aspects and the joy of creating together.
• •Be a Helpful Guide: Position the brand as a knowledgeable and approachable resource. Offer tips, answer questions, and explain complex techniques in an easy-to-understand manner.
• •Champion Inclusivity Actively: Consistently communicate that Mondaes is for everyone—all ages, all skill levels. Showcase diversity in projects and makers when possible.
• •Share the "Why" and the "Who": Tell the stories behind your products (e.g., U.S.-grown fibers), your classes, your instructors, and even your customers (with permission). This reinforces values and builds a deeper connection than simply listing what you sell.

Social Perception

A Vital Community Hub, A Supporter of the Arts, Inclusive and Welcoming, A Source for Unique and Specialized Items, An Established and Respected Local Business, Generally Positive

Copy Examples

• •Headline: Your Creative Spark Starts at Mondaes! Body: Dive into a world of color, texture, and imagination! From beginner kits to professional-grade supplies, Mondaes is here to fuel your passion. Join our vibrant community of makers and let's create something wonderful together. Explore classes and supplies today! #MondaesMakers #IdahoArts
• •Headline: Can't Find That Perfect Material? We Can Help! Body: At Mondaes, we're experts in sourcing unique and high-quality art supplies. Whether it's specialty yarn, specific ceramic glazes, or tools for uncommon crafts, our friendly team is ready to assist. Your vision deserves the best!
• •Headline: More Than a Store, It's Your Creative Home. Body: Discover the Mondaes difference! Sip organic tea, join a pottery class, or simply soak in the inspiration. We're a place to learn, share, and connect with fellow art lovers. Come make with us!
• •Headline: Nurturing Nampa's Next Generation of Artists! Body: Mondaes loves inspiring young minds! Our kids' art classes and camps are designed to be fun, engaging, and accessible for all ages. Let's spark a lifelong love for creativity. Check out our youth programs!
• •Headline: Create with a Conscience. Art Supplies That Care. Body: We believe in art that's good for the soul *and* the world. That's why Mondaes prioritizes U.S.-made, locally sourced, and fair-trade materials. Support sustainable practices while you craft your next masterpiece.