Brand Tone

Aspirational, caring, and informative; shifting between stylish for decor and empathetic/problem-solving for therapeutic products, always maintaining an expert voice.

Brand Values

• •Comfort
• •Style & Aesthetics
• •Quality
• •Well-being
• •Versatility

Best Practices

• •Segment Your Tone: Maintain the aspirational, stylish tone for decorative items and switch to a caring, problem-solving tone for therapeutic products. This ensures the messaging resonates with the specific needs of each customer segment.
• •Lead with the Benefit: Whether the benefit is aesthetic ("Transform your living room") or functional ("Alleviate your back pain"), always start with what the customer will gain.
• •Use "You" and "Your": Frame your copy around the customer. Instead of "Our cushions are high-quality," use "Your search for the perfect, high-quality cushion ends here." This makes the message more personal and engaging.
• •Incorporate Storytelling: Share customer testimonials or create narratives around your products. For example, "Marie transformed her balcony into a summer oasis with our outdoor collection." Stories create an emotional connection that facts alone cannot.
• •Maintain an Informative Blog: Continue to publish high-quality blog posts about comfort, wellness, and interior design. This reinforces your brand's authority, improves SEO, and provides valuable content to share across all marketing channels, ensuring a consistent and expert voice.

Social Perception

The public perceives Mon-Coussin as a specialist and reliable provider, a credible destination for specific decor or comfort solutions due to its extensive product range and detailed information, strengthening its expertise.

Copy Examples

• •Your home is your story. Tell it with style. Our new velvet cushion collection adds a touch of pure elegance and unparalleled comfort. Find the color that speaks to you. Shop now.
• •Stop letting back pain dictate your day. Our ergonomic cushions are designed to provide immediate relief and support, so you can focus on what truly matters. Experience the difference comfort makes.
• •Did you know the right pillow can transform your sleep? Our latest blog post reveals how to choose the perfect cervical cushion for your sleeping position. Say goodbye to neck pain and hello to refreshing mornings.
• •How do you find your comfort zone? [Poll: Indoors with a book OR Outdoors in the sun] Whatever your choice, we have the perfect cushion to make it even better.
• •Lose yourself in your favorite book, not in discomfort. Our reading cushion provides the ideal support for your back and arms, turning any corner into the perfect reading retreat. Featuring a convenient side pocket for your phone, it's the chapter your comfort story has been missing.