Brand Tone

Elegant & Sophisticated, Passionate & Expert, Customer-centric & Reassuring, Inspiring & Aspirational

Brand Values

• •Quality & Durability
• •Design & Aesthetics
• •Customer Satisfaction
• •Trust & Transparency
• •Expertise & Passion

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key characteristics of your tone (e.g., Elegant, Expert, Reassuring, Passionate), with "do's and don'ts" and examples of specific words and phrases that align with or detract from it. Refer to words like "sublimer," "élégance," "expertise," "passionné," "sans risque" found on mon-applique.com.
• •Focus on "You" and Benefits, Not Just "We" and Features: While showcasing expertise is important, frame descriptions around how the product benefits the customer and helps them achieve their desired ambiance or style (e.g., "transform your home," "reflects your personality").
• •Maintain Elegance in Simplicity: Avoid overly technical jargon unless specifically writing for a blog post about technical details. The tone should be sophisticated but also accessible and clear, ensuring the customer feels understood and catered to.
• •Consistent Reassurance: Integrate messages of trust and customer support subtly throughout the customer journey in your copy – from product pages to checkout confirmations (e.g., reminders of satisfaction guarantee, easy returns, available support).
• •Review and Refine Regularly: Periodically audit your website copy, marketing materials, and any customer communication to ensure it consistently reflects the defined brand tone. Check for any language that feels off-brand or outdated.

Social Perception

A premium, reliable source for stylish wall lighting.

Copy Examples

• •Headline: Illuminate Your World: Discover Wall Sconces That Define Your Space. Body: At Mon Appliqué, we believe lighting is an art form. Explore our curated collection of high-quality wall sconces, designed to bring elegance, warmth, and a touch of brilliance to every room. Shop with confidence: free shipping and our satisfaction guarantee ensure your perfect glow is risk-free.
• •Headline: More Than Just Light. It's an Atmosphere. Body: Transform your home with the exquisite designs of Mon Appliqué. Our experts have handpicked each wall sconce for its unique blend of style and functionality, ensuring you find the ideal piece to reflect your taste and elevate your décor.
• •Headline: Your Vision, Beautifully Lit. Expertly Crafted. Body: Searching for that perfect finishing touch? Mon Appliqué offers a diverse range of wall lighting, from modern minimalist to timeless classics. Our commitment to quality and dedicated 7-day support means you're not just buying a light, you're investing in lasting style.
• •Headline: The Art of Illumination, Delivered to Your Door. Body: Let Mon Appliqué guide you to the perfect wall lighting solution. We are passionate about how light shapes a space. Enjoy complimentary shipping and explore a world where design meets durability, and every piece tells a story.
• •Headline: Create Your Signature Space with Mon Appliqué. Body: From subtle accents to statement pieces, our wall sconces are chosen to inspire. Experience the Mon Appliqué difference: exceptional quality, timeless design, and a customer service team dedicated to brightening your home.