Brand Tone

sophisticated, elegant, and empowered

Brand Values

• •Empowerment of Women
• •Timeless Elegance
• •Quality and Craftsmanship
• •Heritage and Modernity
• •Sustainability and Ethics

Best Practices

• •Maintain a Sophisticated Vocabulary: Use elegant and evocative language across all platforms. Words like "sophisticated," "timeless," "empower," "crafted," and "heritage" reinforce the brand's core identity.
• •Emphasize Storytelling: Continue to share the stories and inspirations behind the collections, as seen with the henna-inspired line. This adds a personal, authentic touch that connects with customers on a deeper level.
• •Visual and Textual Harmony: Ensure all visuals (photography, videos) align with the brand's minimalist and luxurious aesthetic. The tone of the copy should always match the high-end quality of the visuals.
• •Highlight Core Values in All Communications: Regularly and naturally weave brand values—such as female empowerment, sustainability, and quality craftsmanship—into product descriptions, social media posts, and marketing materials.
• •Consistent Cross-Channel Messaging: The tone and messaging on TikTok should be an extension of the brand identity presented on the website and in press coverage. While the format may be more dynamic, the core message of sophisticated, empowering fashion must remain consistent.

Social Perception

The brand is perceived as a rising star in the Saudi and Middle Eastern luxury fashion landscape. Its association with the "100 Saudi Brands" initiative and its presence at Riyadh Fashion Week position it as a significant player in the region's burgeoning fashion industry. The stocking in high-end international retailers like Le Printemps indicates a growing global appeal and recognition of its quality. The designs are seen as modern and stylish, with a nod to cultural roots, which resonates with both local and international audiences.

Copy Examples

• •Elegance redefined. Introducing our Spring/Summer '25 collection, where modern minimalism meets timeless femininity. Each piece is crafted to empower your journey with confidence and grace. Discover the collection, link in bio. #MonaAlshebil #LuxuryFashion #TimelessStyle
• •Mona Alshebil is more than a brand; it's a celebration of female strength and success. We create luxurious, contemporary pieces for the modern woman who commands attention through sophisticated simplicity. Our designs, inspired by our rich Saudi heritage, are crafted with meticulous attention to detail and a commitment to sustainable practices, offering timeless fashion that empowers and inspires.
• •The Sculpted Crepe Blazer: A masterpiece of modern tailoring. This blazer features clean lines and a structured silhouette, designed to create a powerful and feminine profile. Crafted from high-quality, sustainable crepe, it’s a versatile statement piece that moves effortlessly from the boardroom to an evening out. A timeless investment in your personal style.
• •Subject: A Style That Endures | The Mona Alshebil Philosophy In a world of fast fashion, we believe in the power of timeless pieces. Our collections are thoughtfully designed to be cherished for years to come, blending Saudi-inspired artistry with contemporary cuts. Experience the confidence of wearing a garment that is both ethically made and exquisitely designed. Explore our latest arrivals.
• •Confidence is the ultimate luxury. Mona Alshebil. Timeless designs for the empowered woman. Ethically crafted, globally inspired. Available at select luxury retailers and monaalshebil.com.