Brand Tone

Authentic, passionate, and convenient, communicating with a genuine voice that emphasizes Tibetan heritage, culinary traditions, ease of preparation, and quality, inviting customers to a special culinary experience.

Brand Values

• •Authenticity
• •Quality
• •Convenience
• •Family & Community
• •Sustainability

Best Practices

• •Lead with Authenticity: Always connect the product back to its Tibetan roots and family heritage. Use words like "authentic," "traditional," "family recipe," and "heritage."
• •Highlight Sensory Details: Describe the taste, texture, and aroma of the momos. Use evocative language like "rich broth," "delicate dough," "vibrant spices," and "creamy filling."
• •Emphasize Convenience and Quality: Consistently pair the ease of preparation ("10 minutes," "quick," "simple") with the premium nature of the product ("high-quality," "hand-picked ingredients," "freshly frozen").
• •Use the "Momo Moment" Concept: Frame the product not just as food, but as an experience—a moment of comfort, sharing, or personal time ("gönn' dir deine 'me time' mit momotime").
• •Maintain a Warm and Passionate Voice: Write as if you are sharing something you genuinely love. Use enthusiastic and positive language ("We love momos! ❤️") to build a connection with the customer.

Social Perception

Perceived as a premium, trustworthy provider of high-quality, authentic Tibetan momos. Customers value the excellent taste and the convenience of home delivery. The brand is seen as innovative in the Swiss convenience food sector, successfully combining traditional recipes with modern e-commerce, building a strong base of recurring customers and positioning itself as a leader in the Swiss momo market.

Copy Examples

• •From our family's kitchen to yours. Experience the authentic taste of Tibet in just 10 minutes. This is more than a meal; it's a moment. #momotime #tibetanfood #swissmade
• •Tibet in a Momo. Authentic family recipes, quality Swiss ingredients. Order today, enjoy tomorrow.
• •Your week just got tastier. Quick, easy, and delicious momos are waiting.
• •Busy schedule? You can still enjoy a spectacular meal. Our frozen momos go from freezer to plate in minutes. Effortless quality, unforgettable taste. Shop now!
• •A fusion of two worlds. The heart-warming comfort of a traditional Tibetan momo, filled with the bold and creamy flavour of premium Swiss chili cheese. A unique creation for the adventurous palate.