Brand Tone

Artistic & Expressive, Ethical & Conscious, Bohemian & Eclectic, Appreciative of Craftsmanship, Aspirational & Unique

Brand Values

• •Sustainability & Ethical Practices
• •Craftsmanship & Quality
• •Artistic Expression & Individuality
• •Cultural Heritage
• •Slow Fashion

Best Practices

• •Emphasize Craftsmanship & Origin: Always highlight the "handmade," "artisan-made," and ethical sourcing aspects of the products. Use story-telling to connect items to the cultures and artisans behind them.
• •Use Evocative & Sensory Language: Employ words that convey artistry, texture, uniqueness, and the bohemian/eclectic vibe (e.g., "vibrant," "intricate," "flowing," "earthy," "soulful").
• •Maintain an Ethical & Conscious Undercurrent: Subtly weave in the values of sustainability, slow fashion, and conscious consumerism in product descriptions and brand messaging.
• •Speak to Individuality: Frame products as enabling self-expression and celebrating unique personal style, rather than just following trends.
• •Ensure Visual & Textual Harmony: The language used should consistently match the artistic, high-quality, and culturally rich imagery presented on the website and social media. Authenticity in showcasing both the products and the stories behind them is key.

Social Perception

Positive (Product-focused), Mixed (Service/Policy-focused), Niche Appeal, Low Mainstream Visibility

Copy Examples

• •Wearable Art. Ethically Crafted. Uniquely You. Discover MOMO NEW YORK, where every piece tells a story of sustainable sourcing, artisan skill, and individual expression. Our handcrafted boots aren't just made; they're born from tradition and designed for the conscious modern spirit. Step into a world less ordinary.
• •Beyond Trends: The Art of Slow Fashion. At MOMO NEW YORK, we believe in fashion that endures. Our collection of kimonos, dresses, and accessories are lovingly handmade by artisans, blending timeless designs with sustainable practices. Embrace style that’s as kind to the planet as it is to your wardrobe.
• •From Global Hands to Your Home. Journey with us through vibrant textiles and intricate details. MOMO NEW YORK brings you ethically sourced, handcrafted treasures from Thai and Indian artisans, celebrating heritage and empowering communities with every stitch. Find your unique connection.
• •Curated for the Eclectic Soul. More than a shop, MOMO NEW YORK is a celebration of fashion, music, and art. Explore our lifestyle selection of unique finds from emerging designers and our exclusive MOMO label – for those who live creatively and dress distinctively.
• •Make a Statement. Make a Difference. Your style has power. Choose MOMO NEW YORK for breathtaking, handcrafted pieces that not only turn heads but also support fair trade and sustainable futures. Beautiful boots, bags, and apparel that you can feel good about, inside and out.