Brand Tone

Authentic, Passionate, Health-Conscious, Natural, Artisanal, Premium, Friendly, Approachable, Ethical, Responsible, Informative, Educational

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Tradition
• •Health & Wellbeing
• •Sustainability & Responsibility
• •Transparency
• •Community & Connection
• •Gratitude

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., authentic, passionate, knowledgeable, friendly), provide examples of "do's and don'ts," and define your core messaging pillars (quality, tradition, health, sustainability).
• •Storytelling is Key: Continuously weave the founders' story, the brewing process, and the "why" behind MOMO into your copy. This reinforces authenticity and passion.
• •Emphasize "Real" and "Natural": Use words that highlight the organic ingredients, unfiltered nature, and traditional methods. Avoid overly technical jargon unless explaining the benefits of fermentation in an accessible way.
• •Focus on Benefits, Not Just Features: Instead of just saying "contains live cultures," explain what that means for the consumer – "supports gut health and aids digestion."
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, packaging, and customer service interactions is harmonious and reflects the same core values and personality. Regularly review content to ensure alignment.

Social Perception

Highly Regarded for Taste and Quality, Trusted for Health Benefits, Ethical and Sustainable Choice, Premium Product Worth the Price, Innovative and Engaging, Founders' Story is Appealing

Copy Examples

• •Homepage Banner: Real Kombucha, Brewed the Right Way. Discover MOMO: organic, unfiltered, and bursting with life. Taste the difference tradition makes.
• •Product Description (Ginger-Lemon): Your daily dose of vibrancy. Our award-winning Ginger-Lemon kombucha is slow-brewed in small glass jars with cold-pressed organic ginger and fresh lemon. A zesty, energizing lift, naturally.
• •Social Media Post (Instagram - image of someone enjoying MOMO outdoors): Sip by sip, reconnect with what's real. MOMO Kombucha is crafted with passion, organic ingredients, and a belief in better. How are you finding your moment today? #MOMOMoments #RealBrew #OrganicGoodness
• •About Us Snippet: It started with a discovery, a homebrew, and a dream. Josh and Lisa Puddle founded MOMO to share their love for authentic, traditionally brewed kombucha – the kind that makes you feel amazing, inside and out. We’re still brewing it that way, in small glass jars, because quality is everything.
• •Email Newsletter Subject Line: Feel the MOMO Glow: Gut-loving goodness, delivered.