Brand Tone

Friendly and Approachable, Chic and Stylish, Empowering and Inclusive, Personal and Intentional, Playful and Current

Brand Values

• •Inclusivity & Body Positivity
• •Quality and Timeless Style
• •Personal Connection & Community
• •Customer Satisfaction & Service
• •Supporting Women
• •Adaptability & Growth

Best Practices

• •Embrace Warmth and Inclusivity: Always use welcoming language. Address customers in a friendly, personal manner. Continuously reinforce the "all bodies are good bodies" message through imagery and text.
• •Highlight Timelessness and Quality: Focus on the longevity and craftsmanship of the pieces. Use descriptive words that evoke sophistication and enduring style, rather than fleeting trends (e.g., "curated," "hand-selected," "classic," "effortless").
• •Be Authentic and Relatable: Share stories about the team, the boutique's origins, or how pieces are selected. Let the personality of the "boutique next door" shine through.
• •Maintain a Positive and Empowering Voice: Frame fashion as a tool for confidence and self-expression. Focus on how the clothing makes the wearer *feel*.
• •Stay Visually Consistent: Ensure that the tone of the copy is reflected in the photography and videography style. Use bright, appealing visuals that showcase diversity and the chic, yet approachable, nature of the brand.

Social Perception

Momni Boutique is perceived as a beloved local gem in Jacksonville. Customers see it as a place to find unique, high-quality clothing and accessories with a personal touch. The owner, Joy Lee, is highly regarded for her fashion sense and customer service. The boutique is seen as inclusive, catering to a wide range of ages and body types. It's considered a destination for both everyday wear and special pieces, with the added benefit of expert alteration services. The social media presence reinforces its image as a stylish and friendly boutique.

Copy Examples

• •Instagram Post (New Arrival Dress): Hello, gorgeous! ✨ Twirl into your week with our new [Dress Name] dress. Effortlessly chic and oh-so-comfortable, it's the perfect piece to make you feel amazing, inside and out. Because at Momni, we believe every body is a dress body! Swing by or tap to shop! #MomniBoutique #JacksonvilleFashion #NewCollection #AllBodiesAreGoodBodies #TimelessStyle
• •Facebook Ad (Promoting Alterations): Love your clothes again! ❤️ Did you know Momni Boutique started as an alterations shop? We still offer expert tailoring for men and women, ensuring every piece in your wardrobe fits you perfectly. Bring in your favorites or let us perfect your new Momni find (in-store purchases get free alterations!). Let's make your style personal. Visit us in Murray Hill! #MomniAlterations #PerfectFit #JacksonvilleStyle #ExpertTailoring #ShopLocalJax
• •TikTok Video Caption (Styling a Versatile Top): Work week to weekend vibe check! ✅ This [Top Name] top is our new obsession – dress it up for the office or down for brunch with the girls. 💁‍♀️ So many ways to wear it, all of them fabulous! Shop the look in-store or online! #MomniJax #StyleHack #VersatileFashion #OOTDInspo #JacksonvilleBoutique #ShopSmall
• •Website Banner (General Brand Message): Momni Boutique: Where timeless style meets a personal touch. Discover curated collections for every woman, because we believe all bodies are beautiful. Shop now and experience the Momni difference. [Link to New Arrivals]
• •Email Newsletter Subject Line (Sale Event): A Little Treat Just For You, From Momni! ✨ Timeless Pieces, Special Prices. (Body Excerpt): Hey [Customer Name], at Momni, we're all about making you feel confident and beautiful. This week, discover hand-picked styles you'll love at prices that will make you smile even brighter. Find your next favorite outfit and remember, we're always here to help you find the perfect fit. Happy shopping!