Brand Tone

Personal & Heartfelt, Friendly & Approachable, Creative & Crafty, Appreciative & Relatable

Brand Values

• •Love & Care
• •Personalization & Meaning
• •Quality Craftsmanship
• •Customer Happiness
• •Family & Motherhood

Best Practices

• •Always Infuse "Love" and "Care": Whether it's product descriptions, social media captions, or customer service replies, ensure the language reflects the "Handmade with LOVE" ethos.
• •Be Relatable, Especially to Moms: Share snippets of the motherhood journey (where appropriate and authentic), use language that resonates with parents, and acknowledge the sentimental value of personalized items for families.
• •Maintain a Friendly and Approachable Dialogue: Use conversational language. Respond to comments and messages warmly and personally. Avoid overly formal or corporate jargon.
• •Showcase the "Handmade" Aspect: Emphasize the uniqueness and artistry of each product. Use words like "crafted," "custom," "unique," "one-of-a-kind," and "personalized" frequently.
• •Be Authentic and Transparent: Share the real story behind the brand. If challenges arise (like the TikTok about rude customers), addressing them honestly (when appropriate) can build deeper trust and relatability.

Social Perception

A Go-To for Unique, Personalized Gifts, A Business with a Personal Touch, Supportive of Small, Mom-Owned Businesses, Reliable & Trustworthy, Creative and Inspiring

Copy Examples

• •Sip your favorite moments! ✨ Our new handcrafted tumblers are here, made with a sprinkle of love and a dash of your unique story. Customize yours today and carry a little piece of joy wherever you go. #MommieKreations #HandmadeWithLove #PersonalizedGifts
• •For the Mom who pours her heart into everything. ❤️ This Mother's Day, gift her a treasure as unique as she is. Explore our collection of personalized keepsakes, lovingly handmade by one mom for another. #MommieMade #GiftIdeas #CherishedMemories
• •Have an idea? Let's bring it to life! At Mommie Kreations, we love turning your visions into beautiful, handcrafted realities. Message us to start creating your perfect custom piece today! #CustomMade #YourDesignOurPassion #MommieKreations
• •From a little hobby born out of a mom's love to a bustling little shop of treasures! Every piece from Mommie Kreations isn't just handmade, it's heart-made. Thank you for being part of our journey! #OurStory #PassionProject #HandmadeCommunity
• •What little things bring you joy? For us, it's seeing your smiles when you unbox your Mommie Kreations! 🥰 Share your happy moments with us! #CustomerLove #HandmadeHappiness #MommieKreationsFamily