Brand Tone

Authentic, Passionate, Welcoming & Friendly, Community-Oriented, Grounded & Approachable, Knowledgeable & Expert

Brand Values

• •Living in the Moment
• •Passion for Surfing & the Ocean
• •Quality & Expertise
• •Authenticity
• •Community & Local Connection
• •Customer Experience

Best Practices

• •Embrace Authenticity: Speak like a real surfer, not a corporation. Use genuine, relatable language that resonates with the surf community. Avoid overly corporate jargon.
• •Focus on "The Moment": Weave in the concept of being present, finding joy in the experience, and the unique feeling surfing provides. This connects directly to the brand name and philosophy.
• •Highlight Local Connection & Expertise: Regularly reference Pacific City, the Oregon coast, and the specifics of cold water surfing. This establishes authority and a sense of belonging.
• •Maintain a Welcoming and Encouraging Voice: Whether talking about lessons for beginners or gear for seasoned surfers, the tone should be supportive and inclusive.
• •Show, Don't Just Tell, Your Passion: Let the love for surfing and the ocean shine through in descriptions, stories, and calls to action. Share the stoke.

Social Perception

Customers who have taken surf lessons generally have a very positive perception, highlighting the quality of instruction and the supportive nature of the instructors, leading to increased confidence. The brand is perceived as a genuine surf shop that is serious about surfing, particularly cold water surfing. They are seen as a local business integral to the Pacific City surf scene.

Copy Examples

• •Headline (Website/Social Media): "Find Your Moment. Pacific City's Cold Water Surf Hub." Body: "More than just a shop, we're a community built on the love of the wave. Gear up, get out there, and live it."
• •Instagram Post (Product Focus): "Chilly mornings, perfect swells. Our latest collection of [Product Type, e.g., 5/4 Wetsuits] is here to keep you warm while you chase those unforgettable Oregon waves. Built for the Northwest, by those who live for it. #MomentSurfCo #ColdWaterCulture #PacificCitySurf"
• •Facebook Ad (Lesson Promotion): "Ever dreamt of riding a wave? Let us help you make that moment a reality. Our friendly, expert instructors in Pacific City will guide you every step of the way. All gear included. Book your lesson and discover the joy of surfing! [Link] #SurfLessons #PacificCity #FindYourPerfectMoment"
• •About Us Snippet (Website): "It started with a simple idea: slow down, surf more, and cherish the present. That's the heart of Moment Surf Company. We're your local, core surf shop in Pacific City, Oregon, dedicated to quality gear, authentic experiences, and helping you find your own perfect moment on the water."
• •Email Newsletter Subject: "This Weekend's Swell + Fresh Gear In-Store!" Body Snippet: "Hey Surfer, the coast is calling! We've got a fresh batch of [Brand/Product] and the local knowledge to get you stoked for your next session. Swing by the shop, say hi, and let's talk waves. #SurfComesFirst"