Brand Tone

Friendly, Heartfelt, Helpful, Community-Oriented

Brand Values

• •Personalization and Uniqueness
• •Creating Memories
• •Quality Craftsmanship
• •Customer Connection/Service
• •Thoughtfulness and Care

Best Practices

• •Know Your "Why": Always circle back to the core reason "Moments to Remember" exists – to help people create and cherish memories through personalized items. Let this purpose infuse your language with warmth and sentiment.
• •Speak Like a Friend, Not a Corporation: Use clear, accessible, and friendly language. Avoid overly formal or technical jargon. Engage with questions and use emojis where appropriate on social media to enhance approachability.
• •Emphasize the "Personal": In product descriptions and general copy, highlight the customization aspect and the emotional value of a personalized gift. Use words like "unique," "special," "cherished," "heartfelt," and "thoughtful."
• •Be Consistent Across Platforms: Whether it's a website product description, a Facebook post, or an Instagram caption, the underlying tone should remain consistent. While the style might adapt slightly (e.g., more visuals on Instagram, potentially more detail on Facebook or the website), the core voice should be recognizable.
• •Listen and Adapt (Slightly): Pay attention to how customers talk about your products and the occasions they're buying for. This can provide natural language and emotional cues to incorporate into your copy, ensuring it resonates authentically with your audience while staying true to the established tone.

Social Perception

Local Gem, Provider of Meaningful Gifts, Creative and Capable, Responsive

Copy Examples

• •Keep your furry friend close, even during your coffee break! 🐾 Our new custom pet portrait mugs are here to make you smile. Just send us your favorite pic, and we'll create a treasured keepsake that’s as unique as your beloved companion. Perfect for you or as a heartfelt gift for the pet lover in your life. Message us to create your ‘paw-sitively’ perfect mug today!
• •Caps off to the Class of 202X! 🎓 Celebrate their incredible achievement with a personalized gift that says 'You did it!' From custom photo frames capturing their proudest moment to engraved keepsakes they'll cherish forever, let us help you create something as special as their journey. Let's make their milestone truly a moment to remember. DM us for ideas!
• •Some moments are so precious, they deserve to be held close forever. Our beautiful memorial keepsakes are thoughtfully designed to honor your loved ones and keep their memory alive. Whether it's a personalized plaque, a gentle reminder in your home, or a special token, we're here to help you create a tribute that speaks from the heart. With love and care, from Moments to Remember.
• •What special moment are you celebrating soon? A birthday, an anniversary, or maybe just a 'thinking of you' surprise? At Moments to Remember, we believe every occasion is a chance to create joy. Let us help you craft the perfect personalized gift that tells your unique story. Pop into our Flat Rock boutique or send us a message – we love bringing your ideas to life!
• •Family reunion? Team event? Milestone birthday bash? Get your group geared up with custom apparel that makes your event unforgettable! From fun tees to cozy hoodies, we'll help you design something everyone will love to wear – and keep as a special reminder of the great times shared. Send us your design ideas or let us help you create one!