Brand Tone

Authentic, Relatable, Empathetic, Positive, and Youthful. She is often described as a 'ray of sunshine' and like a 'big sister.' Her communication style is conversational, making listeners feel like they are talking to a friend. She is open about her own struggles and vulnerabilities, which fosters a sense of trust and connection. The language used is casual, uplifting, and encouraging.

Brand Values

• •Authenticity & Vulnerability: Openly sharing personal experiences, including struggles with mental health, anxiety, and self-image.
• •Mindfulness & Personal Growth: Encouraging self-reflection, gratitude, and living intentionally in the present moment.
• •Community & Connection: Creating a safe space where listeners feel understood and not alone.
• •Positivity & Empowerment: Inspiring her audience to live their best lives, love themselves, and find joy.
• •Relatability: Sharing advice from the perspective of someone who is also figuring things out.
• •Kindness & Compassion: Advocating for mental health awareness and kindness online and offline, including animal welfare.

Best Practices

• •Speak Like a Friend, Not a Corporation: Use 'I,' 'we,' and 'you' to create a direct, personal connection. Keep language accessible, warm, and conversational, as if talking to a close friend.
• •Embrace Vulnerability & Honesty: Don't shy away from sharing imperfections or relatable struggles. This builds trust and reinforces the authentic 'real talk' vibe.
• •Focus on Empowerment and Positivity: Even when discussing difficult topics, frame the message in an uplifting and encouraging way. Offer hope, solutions, or a sense of shared experience rather than dwelling on negativity.
• •Know Your Audience Intimately: Continuously engage with comments and messages to understand the language, concerns, and aspirations of your young female demographic. Tailor content to their life stage and needs.
• •Consistency Across All Platforms: While the format might change (e.g., short-form video vs. long-form podcast), the core voice – empathetic, relatable, positive – should remain consistent, reinforcing the brand identity wherever the audience interacts with it.

Social Perception

Lexi Hidalgo and the Moments Podcast are generally perceived very positively by her audience. As a 'Big Sister' / Friend: Many listeners, particularly young women and teenagers, view her as an older sister figure or a caring friend who provides comfort, advice, and understanding. Inspirational & Uplifting: She is seen as a source of motivation, positivity, and encouragement for personal growth and self-love. Authentic & Genuine: Her willingness to be vulnerable and share her own struggles resonates deeply, making her appear trustworthy and real. A Safe Space: The podcast is often described as a comforting escape and a place to explore emotions and thoughts without judgment. Relatable Content: Her discussions on mental health, relationships, self-esteem, and navigating life's challenges are highly relatable to her target audience.

Copy Examples

• •(Podcast Intro/Ad): Feeling a little lost in the noise? Welcome to Moments Podcast with Lexi Hidalgo – your weekly hug in audio form. Let's get real about life, love ourselves a little more, and figure things out, together. You're not alone in this.
• •(Instagram Caption for a new episode): Spilling the tea on my latest life lessons (the good, the messy, and the hilarious) in today’s new Moments episode! 💖 If you've ever felt like you're just winging it, this one's for you. Tune in and let me know your 'moment' of the week! #MomentsPodcast #RealTalk #BigSisterEnergy
• •(TikTok Video Idea promoting merchandise): (Video showing Lexi cozy in a 'YOLO Hoodie' or writing in the 'Moments Journal') Officially obsessed with our new 'YOLO Hoodie'! Perfect for those days when you just need a reminder to embrace the now. ✨ What moments are you creating today? Check out the new merch! #MomentsMerch #LexiHidalgo #CozyVibes #SelfCare
• •(Website Welcome Snippet): Hey, I'm Lexi! So glad you're here. This is a space for all of us to breathe, grow, and share our moments – the shiny ones and the not-so-shiny ones. Dive into the podcast, find a piece of comfort in our shop, and remember, it's okay to be exactly where you are.
• •(Email Newsletter Subject Line): Your weekly reminder: You've got this (and other cozy thoughts!) (Body Teaser): Hey lovely, just dropping into your inbox with some sunshine and a new Moments episode packed with heart. Plus, a little something to help you capture your own beautiful moments...