Brand Tone

Passionate & Enthusiastic, Authentic & Down-to-Earth, Independent & Anti-Corporate, Craftsman-like & Quality-Focused, Community-Oriented, Humorous & Confident

Brand Values

• •Craftsmanship & Quality
• •Made in the USA
• •Skier-Driven Innovation
• •Authenticity & Transparency
• •Independence
• •Community
• •Passion for Skiing

Best Practices

• •Speak the Skier's Language: Use authentic ski terminology and slang where appropriate (e.g., "stoke," "send it," "pow," "ripping"). Avoid overly corporate or generic marketing speak.
• •Emphasize "Handmade in Reno/USA": Consistently weave in the origin story and commitment to American manufacturing, as this is a core differentiator and value proposition.
• •Show, Don't Just Tell, the Passion: Let the genuine love for skiing shine through. Use vivid, energetic language that conveys the thrill and joy of the sport.
• •Maintain an "Us vs. Them" (Subtly): Reinforce the independent, "by skiers, for skiers" ethos, subtly contrasting with mass-produced, corporate brands without being overtly negative. Highlight the direct connection between the makers and the riders.
• •Be Authentic and Transparent: Share behind-the-scenes content, talk openly about the design and manufacturing process, and engage directly with the community. Avoid overly polished or impersonal messaging. Your confidence comes from your craft, not from marketing fluff.

Social Perception

Highly Respected by Core Skiers, Cult Following/Loyal Fanbase, Innovative, Authentic and Trustworthy, Durable and Bombproof, Good Customer Service, "Biggest Little Ski Company"

Copy Examples

• •Headline: Reno Born. Mountain Forged. Ride the Revolution. Body: Forget the hype. We build skis by hand, right here in Nevada, because we live for the send. Every core, every edge, every layer is laid with passion and precision. This isn't just a ski, it's a Moment. Ready to make yours?
• •Social Media Post: Dawn patrol to last chair, and every wicked line in between. Our [Ski Model Name, e.g., Deathwish] isn't afraid to get rowdy. Triple Camber grip meets powder-slashing soul. What are you sending this weekend? #MomentSkis #HandmadeInReno #SkiTheMoment #BuiltBySkiers
• •Product Description Snippet (for a powder ski): When Ullr delivers the goods, you answer the call. The [Ski Model Name] floats like a dream and charges like a beast. Handcrafted in our Reno factory, we packed this ski with [mention key tech, e.g., our signature Triple Camber and a lightweight yet powerful core] so you can chase those untracked lines with confidence. More face shots, guaranteed (almost).
• •"About Us" Excerpt: We started Moment because the ski industry wasn't building what we wanted to ride. So, we did it ourselves. No suits, no shortcuts – just skiers, high-quality materials, and a relentless drive to build the damn best skis on the planet, right here in the USA. We're still at it, pushing limits and keeping it real.
• •Email Subject Line: Stop Dreaming, Start Ripping. Your New Moments Await. Email Body Teaser: Tired of skis made by spreadsheets? We get it. At Moment, every ski is a handcrafted piece of mountain-slaying art, born in our Reno factory and tested on the gnarliest terrain we can find. Find your perfect ride and feel the difference.