Tono de Marca

Practical, reassuring, and wellness-oriented

Valores de Marca

• •Accessibility
• •Wellness & Self-Care
• •Practicality & Innovation
• •Quality & Trust
• •Simplicity

Mejores Prácticas

• •Lead with the Solution: Always frame the product as the answer to the problem of not having a bathtub. Start with the emotional and practical need ("Miss taking baths?") before diving into product features.
• •Use Wellness-Oriented Language: Incorporate words like "relax," "unwind," "recharge," "wellness," "oasis," "escape," and "self-care" consistently across all texts to reinforce the brand's core value proposition.
• •Maintain a Reassuring Tone: Acknowledge potential customer hesitations (e.g., "Is it sturdy? Is it difficult to store?") and address them with reassuring and confident language ("Engineered for stability," "Folds away in seconds").
• •Speak Directly to the Customer: Use "you" and "your" to make the copy personal and relatable. This creates a direct conversation with the potential buyer, making them feel seen and understood.
• •Keep it Simple and Clear: Avoid overly complex sentences or technical specifications unless necessary. The focus should be on the ease of use and the resulting feeling of comfort and relaxation. The copy should be as uncomplicated as the product itself.

Percepción Social

The brand is perceived as a problem-solver and a provider of much-desired comfort. Customers frequently praise the product for its sturdiness, ease of setup, and effectiveness in providing a genuine "bathtub experience," valuing its convenience and the fulfillment of a long-held desire for a bath. Overall, the brand is seen as credible and its product delivers on its promises.

Ejemplos de Copy

• •No bathtub? No problem. Rediscover the art of relaxation. Your personal wellness oasis is just a click away. Foldable, comfortable, and ready when you are.
• •Remember the feeling of a long, warm bath after a stressful day? Now, that feeling is yours to have, anytime. The 'Moment' tub transforms your bathroom into a private spa, melting away tension and leaving you refreshed. It’s not just a bath; it’s your well-deserved escape.
• •Your apartment finally has everything... except a bathtub. We've fixed that. Meet the 'Moment' mobile bathtub. All the comfort, none of the renovation. Claim your moment of peace.
• •Your excuse to relax has arrived. Don't let a lack of a built-in tub keep you from the wellness you deserve. The 'Moment' tub is designed for modern living and instant relaxation. Unfold, fill, and forget the world for a while.
• •Moment: Your Bath, Your Way.