Brand Tone

Inspiring, Passionate, Helpful, Supportive, Approachable, Friendly, Expert, Professional, Adventurous

Brand Values

• •Creativity
• •Quality
• •Community
• •Education & Growth
• •Customer-Centricity
• •Authenticity
• •Exploration & Travel

Best Practices

• •Speak the Creator's Language: Use terminology and address pain points that resonate with photographers, filmmakers, and creative individuals. Show genuine understanding of their craft and aspirations.
• •Balance Expertise with Approachability: While showcasing the technical quality and professional aspects of products, maintain a supportive and encouraging tone. Avoid overly technical jargon unless explained.
• •Focus on Empowerment and Inspiration: Frame copy around what users can achieve with Moment products and resources. Highlight the creative possibilities and the journey of growth.
• •Maintain a Passionate and Enthusiastic Voice: Let the love for creativity and adventure shine through. Use active language and convey excitement about the potential of the gear and the community.
• •Be Authentic and Transparent: Reflect the brand's origin "by creators, for creators." If addressing product features, be honest about capabilities. When sharing stories, ensure they are genuine representations of the creative community.

Social Perception

Highly Regarded for Quality Products, Excellent Customer Service, A Hub for Creatives, Innovative

Copy Examples

• •Unlock the next level of your creativity. Our new [Lens Name] isn't just glass and metal—it's a new way to see and capture your world. Engineered for clarity, built for your adventures. What moment will you frame?
• •Stop dreaming, start doing. Our [Course Name] workshop, led by award-winning filmmaker [Instructor's Name], gives you the skills and confidence to bring your cinematic visions to life. Your story is waiting to be told. Let us help you tell it brilliantly.
• •Adventure-proof your passion. The [Bag Name] is more than just a bag; it's your mobile command center, designed by creators on the move, for creators on the move. Focus on the shot, not your gear. Where will you take it next?
• •Meet [Creator's Name], a photographer turning everyday scenes into extraordinary art with their Moment gear. Get inspired by their journey and discover their tips for [Specific Photography Skill]. Because every creator has a unique perspective, and we're here to celebrate them all.
• •At Moment, we believe the best camera is the one that's with you, ready to capture life as it unfolds. That's why we're dedicated to providing the tools, knowledge, and inspiration to make every shot your best. Go capture your moment.