Brand Tone

Supportive & Empowering, Friendly & Approachable, Informative & Practical, Value-Oriented & Accessible, Stylish & Modern

Brand Values

• •Comfort
• •Inclusivity & Body Positivity
• •Quality & Durability
• •Affordability & Value
• •Customer Satisfaction

Best Practices

• •Prioritize "Comfort" and "Confidence": Weave these concepts naturally into product descriptions, social media posts, and ad copy. Use synonyms and related phrases like "feel-good fabrics," "support you can trust," "wear it with ease," "love the skin you're in."
• •Speak Directly to Her, with Empathy: Use "you" and "your" to create a personal connection. Acknowledge common frustrations with lingerie and activewear (e.g., discomfort, poor fit) and position Essenther as the solution-provider.
• •Balance Style with Practicality: While highlighting the aesthetic appeal ("stylish," "chic," "modern"), always ground it in tangible benefits like "all-day wear," "moves with you," "easy care," "supportive fit."
• •Maintain an Inclusive Voice: Ensure language is welcoming to women of all shapes and sizes. When referencing sizing, do so in a positive and matter-of-fact way. Celebrate diversity in imagery and testimonials if possible.
• •Be Clear, Helpful, and Transparent: Especially regarding sizing, shipping, and returns. Provide comprehensive fit guides and easily accessible customer service information. If addressing any negative feedback publicly, do so with a helpful and understanding tone. Keep promotional language enthusiastic but also straightforward and honest.

Social Perception

Generally Positive, Focused on Comfort and Value, Emerging Brand Awareness, Appreciation for Sizing Options, Some Skepticism/Concerns

Copy Examples

• •Headline (Website Banner/Social Media Ad for Bras): Your Perfect Fit is Here. Experience All-Day Comfort & Confidence, Beautifully.
• •Instagram Caption (Showcasing Activewear): Move freely, live fully. Our latest activewear collection is designed to support every stretch, run, and relaxing moment. Soft, stylish, and ready for you! #EssentherActive #ComfortInMotion
• •Product Description Snippet (for a Minimizer Bra): Embrace your shape with smooth support. Our minimizer bra is thoughtfully designed to provide a flattering silhouette without compromising on comfort, so you can step out feeling fabulous and secure.
• •Email Subject Line (Promotion): Treat Yourself! ✨ Stylish Comfort Starts at $XX + Free Shipping!
• •Facebook Post (Addressing Customer Needs): Tired of bras that dig and straps that slip? We hear you! At Essenther, we believe lingerie should feel as good as it looks. Discover styles designed for real bodies and ultimate comfort. What's your biggest bra challenge? Let us know below! 👇 #EssentherListens #RealComfort