Brand Tone

Charming, Whimsical, and Friendly

Brand Values

• •Uniqueness & Individuality
• •Quality & Durability
• •Joy & Delight
• •Cosiness & Home Comfort (Hygge)
• •Sustainability

Best Practices

• •Embrace Whimsical Language: Use words like "charming," "delightful," "magical," "quirky," "treasure," "wonder," and "enchanting" to evoke the brand's personality.
• •Focus on the "Experience": Frame shopping at Molly's (both online and in-store) not just as a transaction but as an enjoyable journey of discovery.
• •Maintain a Friendly and Personal Voice: Write as if you're speaking to a friend, sharing exciting finds. Use welcoming and inclusive language. Refer to "Molly's world" or "our charming shop."
• •Highlight Uniqueness and Curation: Emphasize that the products are carefully selected, special, and not mass-produced. Use phrases like "handpicked," "unique finds," "specially curated."
• •Incorporate Storytelling: Briefly share the story behind products or the inspiration for the shop when possible, adding depth and connection. For instance, mentioning the origin of certain brands or the sustainable focus of their own line.

Social Perception

Mollys is seen not just as a shop but as an experience, a place to explore and discover. It's a "holiday experience in its own right." Customers and visitors perceive it as a place to find special items they can't get elsewhere. Well-regarded within the local community of Svaneke and as a point of interest for tourists on Bornholm. Associated with carefully selected, quality items that reflect a personal touch.

Copy Examples

• •Headline: Step into Molly's World: Where Quirkiness Meets Cosiness. Body: Discover unique treasures and colourful finds that tell a story. From charming home décor to delightful garden companions, Molly's in Svaneke is more than a shop – it's an invitation to embrace the joy of the unique. Visit us or explore our online world at mollys.dk!
• •Headline: Find Your Hygge Haven at Molly's. Body: Looking for that perfect piece to make your house a home? At Molly's, we've curated a collection of beautiful, whimsical, and heartwarming items designed to bring a smile to your face and a touch of magic to your everyday. Explore delights from Green Gate, Henry Watson Pottery, and our own sustainable garden range.
• •Headline: More Than Just Shopping, It's a Molly's Adventure! Body: Wander through our colourful world in Svaneke or browse our online store from the comfort of your home. Molly's offers a universe of finurlige fund (quirky finds) that you won't see anywhere else. What charming discovery will you make today?
• •Headline: Gifts That Sparkle with Personality. Body: Searching for a truly special gift? Molly's is brimming with unique and delightful options, from luxurious textiles to quirky kitchenware and enchanting garden décor. Give a gift that tells a story and brings joy, straight from the heart of Bornholm.
• •Headline: Colour Your Home Happy with Molly's! Body: Life’s too short for boring! Dive into a vibrant selection of home accents, cozy textiles, and charming accessories at Molly's. We believe in pieces that are as unique and full of character as you are. Let's make your home a haven of joy and personality!