Tono de Marca

Friendly, Celebratory, and Personal

Valores de Marca

• •Connection and Community
• •Meaningful Craftsmanship
• •Personal Expression and Individuality
• •Authenticity

Mejores Prácticas

• •Lead with Connection: Always frame the product around relationships and experiences. Use words like "share," "together," "memory," and "celebrate" to reinforce the communal value of the brand.
• •Use Celebratory Language: Keep the tone upbeat, positive, and exciting. Words like "sparkle," "shine," "linked," "forever," and "zapped" are on-brand and resonate with the celebratory nature of the purchase.
• •Tell the Story: Whether it's the story of the founder, a collaboration with another artist, or the story behind a custom piece, narrative is key. This reinforces the brand's authenticity and the value of its craftsmanship.
• •Emphasize "Local" and "Handmade": Consistently mention that the jewelry is handmade in Nashville. This appeals to customers looking to support local artists and purchase authentic, non-mass-produced goods.
• •Stay Visually and Tonally Cohesive: Ensure that the friendly, personal, and celebratory tone of the copy is always matched by the warm, bright, and people-focused imagery that defines the brand's visual identity. Consistency across all platforms is crucial for building a strong, recognizable brand.

Percepción Social

Experiential and Memorable, High-Quality and Artistic, Community-Focused

Ejemplos de Copy

• •Linked for life. ✨ There ’s nothing like sharing a permanent spark with your bestie. Tag the person you ’d get zapped with! #MollyRoseJewelry #NashvillePermanentJewelry #FriendshipBracelets #LinkedForever
• •Your Story, Our Craft. From a simple sketch to a timeless treasure, we create jewelry that ’s uniquely you. Let ’s build your vision together. [Button: Start Your Custom Design]
• •The Ultimate Nashville Bachelorette Party! ✨ Pop the bubbly and get linked with your bride tribe. Book a private permanent jewelry party at Molly Rose and create memories that will last long after the weekend is over. #NashvilleBachelorette #BrideTribe #MollyRoseNashville #PermanentJewelryParty
• •The beauty is in the details. Every piece is handcrafted with love, right here in our Nashville studio. ❤️ #HandmadeJewelry #NashvilleArtist #Craftsmanship #MollyRoseJewelry
• •This year, give more than just a gift —give an experience. A permanent bracelet from Molly Rose Jewelry is a promise, a memory, and a beautiful piece of art, all in one. Book an appointment for you and someone special today. #GiftsForHer #NashvilleJewelry #ExperienceGift