Brand Tone

friendly, personal, creative, approachable, warm, inviting, colorful, trendy, and playful

Brand Values

• •Creativity and Personalization
• •Customer-Centricity and Service
• •Quality Craftsmanship
• •Small Business Authenticity

Best Practices

• •Write Like You're Talking to a Friend: Use conversational, approachable language. Use "you" and "we" to create a sense of community and direct connection. Avoid overly corporate or formal jargon.
• •Tell the Story: Continue to share the "why" behind the brand and the products. Post behind-the-scenes content, share the process of creating a new design, and keep the founder, Molly, as the face and voice of the brand.
• •Showcase Customer Love: Regularly feature user-generated content (with permission) and positive reviews in your marketing. This reinforces social proof and aligns with the brand's customer-centric value.
• •Inject Personality into Every Detail: From the product descriptions to the FAQ page and the little "thank you" notes included in packages, ensure the friendly, creative tone is present at every customer touchpoint.
• •Engage Authentically: Respond to comments and messages with genuine, personal replies. When possible, sign off with a name (like Molly) to reinforce the human connection that customers value so highly.

Social Perception

Overwhelmingly positive, highly-rated (4.8+ stars), praised for excellent customer service, loved for high product quality and unique design, and perceived as trustworthy and dependable.

Copy Examples

• •Sweater weather just got a whole lot cuter! ✨ We’ve been stitching away on this new design and are so excited to finally share it. Each one is made with love, right here in our studio. Can you already picture your next cozy coffee run in this? Tap the link in our bio to make it yours!
• •Have a brilliant idea for a t-shirt? Or maybe a special inside joke that belongs on a sweatshirt? Let’s make it happen! From bachelorette parties to one-of-a-kind birthday gifts, we love bringing your creative visions to life. Send us a message today, and let’s get designing together!
• •Meet your new favorite sweatshirt. Seriously. Not only is it incredibly soft, but this little embroidered design adds the perfect pop of personality. Each stitch is carefully placed to make sure your design stays vibrant, wash after wash. It’s more than just a sweatshirt; it’s a little piece of art you can wear.
• •Just a little note from me (Molly!) to say thank you for being here. Every time you like a post, share our work, or place an order, you’re supporting a dream. As a little thank you, here’s a peek at what we’re working on next... we think you’re going to love it!
• •Your search for the perfect personalized gift ends here. Our custom embroidered tote bags are perfect for carrying books, groceries, or a little bit of sunshine. Handcrafted just for you. #EmbroideredTote #CustomGift #MollyLouiseShop