Brand Tone

Authentic & Honest, Passionate & Inspired, Approachable & Engaging, Educational & Sharing, Conscious & Caring

Brand Values

• •Nature & Conservation
• •Traditional Craftsmanship
• •Authenticity & Honesty
• •Connection & Community
• •Accessibility & Inclusivity

Best Practices

• •Always Weave in Nature: Whether directly describing a piece or setting a scene, keep the inspiration from the natural world, British landscapes, and wildlife at the forefront.
• •Share the Process & Passion: Don't just sell the art; tell the story behind it. Explain the traditional techniques, the time involved, and your personal connection to the subject. This reinforces the value of handmade originals.
• •Be Genuinely You: Embrace an honest, approachable, and sometimes vulnerable voice, particularly when discussing the artist's journey or connecting on platforms like the podcast.
• •Highlight the "Why": Consistently mention the commitment to conservation and how purchases support environmental charities. This connects with conscious consumers and reinforces brand values.
• •Educate and Engage: Offer insights into the world of printmaking, invite questions, and encourage interaction. This builds community and positions Molly as a knowledgeable and generous artist.

Social Perception

Talented & Skilled Artist, Inspired by Nature, Genuine & Relatable, Environmentally Conscious, High Quality & Beautiful Presentation

Copy Examples

• •Instagram Post (Image of a new woodland print): Step into the wild with 'Forest Whispers,' my latest wood engraving. Each line carved by hand, inspired by the ancient trees of Dartmoor. A piece of nature's soul, captured in print. A portion of this print's sales will go towards protecting these precious woodlands. Link in bio to bring this quiet magic home. #MollyLemonArt #WoodEngraving #NatureInspiredArt #BritishLandscape #ConservationArt
• •Email Newsletter (New Collection Launch): Hello art lover, I'm thrilled to share my new collection of original wood engravings, 'Coastal Echoes.' Inspired by recent artist residencies along the Pembrokeshire coast, these pieces capture the raw beauty and vibrant life of the sea. Discover the intricate details and stories behind each print on the website. Plus, learn more about the traditional reduction print process I used in my latest YouTube video! [Link to video] [Link to shop]
• •Facebook Ad (Promoting Cards): Share a piece of art that gives back. 🌿 My nature-inspired greeting cards are perfect for any occasion and are created from my original wood engravings. Every card sold helps support environmental charities working to protect our beautiful British wildlife. Send a message that matters. Shop now: [Link to card section on website]
• •YouTube Video Description (Studio Vlog): Join me in the studio this week! ☕ I'm sharing the messy, magical process behind a new multi-block wood engraving, a few thoughts on artist life (the good and the challenging!), and maybe a cameo from Winnie the dog! Grab a cuppa and let's chat art. Don't forget to subscribe for more peeks into my printmaking world! #StudioVlog #PrintmakingProcess #MollyLemonArt #ArtistLife #WoodEngravingTutorial
• •Twitter Post (Promoting Podcast): Feeling the small biz hustle? 😅 You're not alone! Join me and @[BeaBaranowskaHandle] on the 'Out of Ink' podcast as we chat honestly about artist life, mental wellbeing, and keeping creativity alive. New episode out now! Listen on your fave podcast app. #OutOfInkPodcast #ArtistSupport #CreativeCommunity #SmallBusinessLife