Brand Tone

Empathetic & Supportive, Trustworthy & Reassuring, Solution-Oriented & Hopeful, Relatable & Authentic, Informative & Educational

Brand Values

• •Natural Solutions
• •Gentle Care
• •Effectiveness & Results
• •Family & Child Well-being
• •Community & Support
• •Transparency (to an extent)

Best Practices

• •Lead with Empathy: Always acknowledge the emotional toll molluscum takes on families. Use phrases that show understanding and shared experience. (e.g., "We get it," "The worry is real," "You're not alone").
• •Prioritize "Gentle" & "Natural": Consistently highlight these core values in product descriptions, ad copy, and informational content. Explain what makes it gentle (e.g., "no harsh chemicals," "kind to sensitive skin," "painless application").
• •Build Trust Through Transparency & Authority: Share the founder's story, mention the naturopathic formulation, and feature genuine (and verifiable, if possible) testimonials. Clearly state what the product does and its ingredients.
• •Offer Hope and Solutions, Not Just a Product: Frame Mollumclear as a path to relief, clearer skin, and reduced stress. Focus on the positive outcomes and the restoration of comfort and confidence for the child.
• •Maintain a Supportive & Community-Oriented Voice: Encourage interaction, share tips beyond just product use (like in blog posts or social media), and foster a sense of community, reinforcing that parents are supported throughout their experience. Use inclusive language.

Social Perception

Positive Customer Experiences, Life-Saver/Problem Solver, Trust in Natural Approach, Supportive Community, New Zealand Made Quality

Copy Examples

• •Headline: Tired of waiting for molluscum to disappear? Take gentle action. Body: We know the frustration. Mollumclear offers a natural, kind-to-skin solution to help soothe and clear those stubborn bumps, bringing comfort back to your child and peace of mind to you. Safe, effective, and parent-approved. Call to Action: Discover the Gentle Difference Today.
• •Headline: Finally! A Molluscum Solution That Understands Your Child's Skin. Body: Created by a mum who's been there, Mollumclear is the natural, painless way to support your child's skin through molluscum contagiosum. Our naturopath-formulated remedy is made with care in New Zealand. Call to Action: See Our Success Stories & Shop Now!
• •Headline: Don't Let Molluscum Steal Their Smile. Body: Those little bumps can cause big worries. Mollumclear is a gentle, natural topical treatment designed to effectively reduce the appearance of molluscum spots, helping your child feel confident and comfortable again. No harsh chemicals, just natural relief. Call to Action: Help Their Skin Heal, Naturally.
• •Social Media Post (Image: Happy child, clear skin / Before & After): Text: Remember the stress of molluscum? So many Mollumclear families do! That's why we're passionate about our natural, gentle solution that helps bring relief and clearer skin. "Magic in a bottle!" - Becky. Join our supportive community and see the difference. #Mollumclear #NaturalRemedy #MolluscumTreatment #ParentingSupport #HappySkin Call to Action: Link in Bio to Learn More!
• •Email Subject: Feeling helpless against molluscum? There's hope. Body: Dear [Parent's Name], If you're struggling with your child's molluscum contagiosum, you're not alone. Mollumclear was born from a parent's journey to find a safe, natural, and effective solution. Our gentle formula is designed to work with your child's skin, helping to clear bumps without irritation. Many parents report seeing a difference in days. Call to Action: Find Your Relief Here.