Brand Tone

Authentic & Passionate, Warm & Welcoming, Down-to-Earth & Approachable, Appreciative of Craftsmanship, Joyful & Creative

Brand Values

• •Functionality
• •Handmade Quality & Craftsmanship
• •Timelessness & Durability
• •Simplicity & Natural Aesthetics
• •Community & Connection
• •Sustainability

Best Practices

• •Tell the Story: Always weave in the narrative of handmade quality, Mollie's passion, and the journey of each piece from clay to finished product. This reinforces authenticity.
• •Emphasize "Functional Art": Balance the beauty and artistry with the everyday usability of the pottery. Use language that speaks to both aspects – how it looks *and* how it works in daily life.
• •Use Warm, Inclusive Language: Create a sense of community and welcome. Address the audience directly and invite interaction, especially on social media and for workshop promotions.
• •Highlight the "Handmade" Uniqueness: Celebrate the slight variations and imperfections that make each piece one-of-a-kind, rather than shying away from them. This aligns with the value of genuine craftsmanship.
• •Maintain a Positive and Passionate Voice: Let the genuine love for pottery shine through. Whether announcing a new product or sharing a behind-the-scenes moment, the enthusiasm should be palpable.

Social Perception

Artistic & High-Quality, Authentic & Trustworthy, A Brand with a Personal Touch, Creator of "Heirloom" Quality Pieces, Charming & Unique, Warm and Inviting

Copy Examples

• •Instagram Post (Image: A stack of freshly glazed mugs): Morning light on new beginnings ☕️✨ Each mug, a little piece of our heart, handcrafted to bring warmth to your daily rituals. What are you sipping on today? #molliejenkinspottery #handmademug #potterylove #morningritual #columbusga
• •Website Product Description (For a Berry Bowl): Sun-ripened berries deserve a special home. Our handmade berry bowl isn't just for rinsing; it's for celebrating simple joys. Crafted with care from speckled brown clay and finished with our signature [glaze name] glaze, it's ready for your kitchen adventures, day in and day out. #functionalart #kitchenessentials #handmadepottery
• •Facebook Announcement (For a Workshop): Let's get our hands dirty! 🤗 Join us for our upcoming Clay 101 workshop and discover the joy of shaping something beautiful from a simple ball of clay. No experience needed – just bring your curiosity! Spaces are limited, so grab your spot and let's create together. Link in bio! #potteryworkshop #creativecommunity #learnsomethingnew #molliejenkinspottery
• •Email Newsletter Snippet (Highlighting a new collection): From our hands to your home 🏡 We’re so excited to share our latest collection, inspired by [inspiration, e.g., the changing seasons]. Each piece is lovingly thrown and glazed right here in our Columbus studio, designed to be a durable, beautiful part of your everyday life for years to come. Explore the new arrivals! #newcollection #handcraftedhome #timelessdesign
• •Pinterest Pin Description (Image: A table setting featuring MJP dinnerware): Setting the table for moments that matter. Our handmade dinnerware is crafted for functionality and beauty, turning everyday meals into cherished gatherings. Discover pieces made to be loved and used, for a lifetime of memories. #molliejenkinspottery #handmadedinnerware #tablesetting #southernliving #functionalpottery