Brand Tone

Elegant & Sophisticated, Artistic & Craft-Oriented, Contemporary yet Traditional, Inspirational & Evocative, Confident & Empowering (for the modern woman)

Brand Values

• •Craftsmanship & Artisanship
• •Heritage & Tradition
• •Quality & Exclusivity
• •Timeless Elegance
• •Individual Expression & Feminine Grace
• •Ethical Awareness

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the identified brand voice (personality) and tone (emotional inflection) with clear examples of "do's and don'ts." This should include a specific vocabulary list (e.g., "artisanal," "handcrafted," "heritage," "couture," "timeless," "bespoke") and words to avoid (e.g., overly casual slang, generic terms). This aligns with the need for "brand consistency in copy through tone, voice and terminology" mentioned in their job descriptions.
• •Focus on Storytelling: Emphasize the narrative behind the collections, the inspiration, and the artisanal journey. The name 'Moledro' itself is a story of connection to craftsmanship. Highlight the "why" behind each piece, not just the "what."
• •Emphasize Sensory Details and Evocative Language: Use rich, descriptive language that appeals to the senses and emotions, reflecting the luxurious and artistic nature of the products. Words like "flowing drapes," "intricate hand-embroidered ensembles," and "sensory discovery" are already part of their communication.
• •Maintain Sophistication Across All Channels: Whether it's a product description, a social media post, or customer service interaction, the tone should consistently reflect elegance and respect. This includes ensuring all communications are grammatically sound and articulate.
• •Train and Align All Content Creators: Ensure that everyone involved in creating content (in-house team, freelancers, agencies) understands and adheres to the brand's tone of voice. Regular reviews and feedback sessions can help maintain consistency, as suggested by their need for a Brand Communications Manager to "guide content writers."

Social Perception

Luxury Ethnic Wear Brand, Designer Appeal, High Quality & Detail-Oriented, Aspirational, Growing Presence

Copy Examples

• •Headline for a new bridal collection: "Woven with Legacy, Designed for Today. Discover the Moledro Bridal Couture – where timeless artistry meets your modern love story."
• •Instagram caption for a detailed lehenga shot: "Each thread tells a story, each motif a whisper of ancient crafts. Experience the soul of artisanal luxury. #MoledroMasterpiece #HandcraftedElegance"
• •Website "About Us" snippet: "At Moledro, we believe clothing is more than fabric; it's a resonant connection to the artistry of generations. We meticulously craft heirlooms for the woman who walks with grace, confidence, and a spirit that's uniquely hers."
• •Email subject line for a festive collection launch: "Paint Your Celebrations in Moledro: Unveiling Our New Festive Collection."
• •Product description highlight: "This exquisite Anarkali, a canvas of intricate zardozi and hand-block prints, embodies the Moledro promise: unparalleled craftsmanship for your unforgettable moments. Feel the embrace of heritage, reimagined."