Brand Tone

Passionate, Educational, and Refined.

Brand Values

• •Authenticity
• •Quality
• •Discovery
• •Heritage

Best Practices

• •Lead with Passion and Story: Always connect the product back to the rich history of Moldova or the personal passion of the winemakers. Use evocative, sensory language that tells a story, rather than just listing features.
• •Educate, Don't Just Sell: Frame communications as an opportunity to teach the customer something new, whether it's about an indigenous grape, a specific region, or a food pairing. This builds authority and trust.
• •Emphasize Curation and Exclusivity: Consistently use words like "premium," "hand-selected," "curated," and "exclusive" to reinforce the high-quality, special nature of the portfolio.
• •Maintain a Refined yet Welcoming Voice: The language should be elegant and knowledgeable, but never intimidating. Phrases like "We invite you on a journey" or "Discover with us" create an inclusive and welcoming feel for both new and experienced wine drinkers.
• •Be the Ambassador: Every piece of copy should reflect the brand's role as a bridge between Moldovan wine culture and the European consumer. Speak with pride and a sense of mission to champion these "hidden gems" on the international stage.

Social Perception

Specialist Ambassador, High-Quality Curator.

Copy Examples

• •Taste 7,000 years of history in a single glass. Our Fetească Neagră is more than a red wine; it’s a story of survival, revival, and the passionate soul of Moldova. Uncork a legend. Discover the deep, velvety notes of dark cherry and spice that connoisseurs are calling wine's best-kept secret. #MoldovanWine #FeteascaNeagra #WineDiscovery #Moldawine
• •Beyond Bordeaux. Past Tuscany. Your next great wine discovery is MOLDAWINE. Explore the authentic, award-winning wines of Moldova—Europe's final frontier of flavor.
• •Don't just drink wine. Discover it.
• •Journey through Moldova with our Curated Discovery Box. We’ve hand-selected six remarkable wines that tell the story of our homeland, from the crisp, floral whites of the Codru region to the bold, historic reds of the south. This isn't just a case of wine; it's a passport to an undiscovered world of taste. Perfect for the adventurous palate.
• •Tired of the same old Cabernet? There's a world of wine you haven't met. At MOLDAWINE, we bring Germany the soul of Moldovan winemaking. We partner directly with small, family-run wineries to import unique, premium wines you won't find anywhere else. Swipe to meet our winemakers and find your new favorite bottle today.