Brand Tone

Innovative & Forward-Thinking, Design-Conscious & Minimalist, Quality-Driven & Durable, Sustainable & Local, Passionate & Authentic, Confident & Direct

Brand Values

• •Sustainability
• •Innovation
• •Quality & Craftsmanship
• •Local Production (Dutch/European Pride)
• •Design Excellence
• •Transparency
• •Customer Focus

Best Practices

• •Lead with Purpose: Always tie the product features back to Mokumono's core values: innovation, local/European production, sustainability, and quality design. Don't just sell an e-bike; sell the vision.
• •Embrace "Dutch Modern": Use language that is clean, direct, and confident, reflecting the minimalist design and engineering prowess. Avoid overly ornate or fussy language.
• •Highlight the "How": Briefly explain the innovative manufacturing process (pressed aluminum, laser welding) when relevant, as this is a key differentiator and reinforces the "innovative" and "quality" aspects.
• •Speak to the Conscious Consumer: Appeal to individuals who value craftsmanship, durability, sustainability, and making a thoughtful purchase, not just an aesthetic one.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy consistently matches the sleek, modern, and high-quality imagery used across all platforms. The words should feel like they belong with the pictures.

Social Perception

Positive Recognition for Innovation, Appreciation for Design, Seen as a Premium, Niche Brand, Respected for Sustainability Efforts, Generally Good Ride Experience, Community of Enthusiasts

Copy Examples

• •Headline: Rethink Your Ride. Rediscover Your City. Body: Mokumono isn't just an e-bike. It's a commitment to smarter design, local Dutch craftsmanship, and a sustainable future on two wheels. Experience innovation you can feel. Call to Action: Explore the Polder.
• •Headline: Built in the Netherlands. Designed for the World. Body: We brought bike production home. Using cutting-edge techniques, we craft e-bikes with an unmistakable aesthetic and enduring quality. This is the future of urban mobility, engineered to excite and built to last. Call to Action: Find Your Mokumono.
• •Headline: Less Maintenance, More Mokumono. Body: Our e-bikes are designed for the journey, not the workshop. With premium components like the Gates Carbon Drive, enjoy a seamless, quiet, and virtually maintenance-free ride. More time exploring, less time tinkering. Call to Action: Discover Low-Maintenance E-bikes.
• •Headline: The Art of Simplicity. The Power of Electric. Body: Mokumono strips cycling back to its beautiful essentials, then elevates it with smooth, intuitive electric power. Clean lines, innovative Dutch production, and a ride that’s simply exhilarating. Call to Action: Test Ride a Masterpiece.
• •Headline: Join the Movement. Ride European. Body: We’re not just making e-bikes; we’re rebuilding a legacy of European manufacturing. Choose Mokumono and invest in quality, sustainability, and a transparent journey from our Amsterdam workshop to your city streets. Call to Action: Learn Our Story.