Brand Tone

energetic, youthful, and friendly

Brand Values

• •Nature and Regenerative Practices
• •People and Fair Trade
• •Creativity and Community
• •Health and Natural Ingredients
• •Inclusivity

Best Practices

• •Embrace the "Good Vibes" Language: Consistently use positive and energetic words like "good energy," "positive mojo," "vibrant," and "refreshing." This reinforces the brand's core message.
• •Highlight the Source: Regularly mention the origin of the maté from the Brazilian rainforest and the regenerative farming practices. This builds trust and emphasizes the brand's commitment to sustainability.
• •Stay Casual and Conversational: Write as if you're talking to a friend. Use simple, direct language and avoid overly technical or corporate terms.
• •Incorporate User-Generated Content: Encourage followers to share their own "Mojo moments" and feature their content. This builds community and provides authentic social proof.
• •Be Visually Consistent: Ensure that the bright and colorful visual identity of the brand is reflected in all marketing materials, from social media posts to website design, to complement the energetic tone of the copy.

Social Perception

The public perception of Mojo Maté is largely positive, with customers and media outlets highlighting its refreshing taste and commitment to sustainability. Reviewers often describe the drink as a light, not-too-sweet, and pleasant alternative to other maté beverages on the market. The brand is seen as a "new generation" company with high standards for ethical production. Its B Corp certification further strengthens its image as a socially and environmentally responsible business, scoring 91.6, well above the median score of 50.9 for ordinary businesses. The brand's story of two friends starting the company after a trip to South America adds an authentic and relatable element.

Copy Examples

• •Ditch the synthetic buzz. Get your Mojo back, naturally. Tired of the jitters and crash? Our organic maté gives you the clean, sustained energy you need to conquer your day. Brewed from nature, not in a lab.
• •Your creative fuel. Whether you're painting a masterpiece or just mastering your to-do list, Mojo Maté provides the smooth, creative spark you need. Sip the good vibes.
• •Good for you, good for the planet. Every can of Mojo Maté is packed with organic ingredients from regenerative farms. Feel good about what you drink and the impact you make.
• •The taste of sunshine and good times. Grab a can of our Passionfruit maté and let the tropical taste transport you. It’s your daily dose of positivity, perfectly chilled.
• •Join the Maté movement. We're more than just a drink; we're a community. Follow us @mojomate and share your #GoodMojo moments.