Brand Tone

enthusiastic, community-focused, and approachable

Brand Values

• •Customer First
• •Passion for the Hobby
• •Transparency and Honesty
• •Community
• •Accessibility/Affordability
• •Excitement & Fun

Best Practices

• •Use Enthusiastic and Energetic Language: Incorporate exclamation points (judiciously), strong verbs, and words that convey excitement (e.g., "monster," "sick," "fire," "mojo," "boom").
• •Foster Community with Inclusive Language: Address the audience directly ("Mojobreakers," "family," "you"). Ask questions to encourage engagement. Reference shared experiences within the hobby.
• •Be Approachable and Relatable: While showcasing expertise, avoid overly jargon-filled or unapproachable language unless clearly explaining it. Keep the tone conversational, as if talking to fellow collectors.
• •Highlight the "Chase" and Excitement: Emphasize the thrill of the unknown, the potential for big hits, and the fun of the breaking experience. Use terms like "hunt," "chase," "lucky."
• •Maintain Authenticity: Reflect the genuine passion for the hobby that the founders and hosts exhibit. Let the love for sports cards shine through in the copy. Be transparent and honest in communications.

Social Perception

long-standing and reputable player

Copy Examples

• •🔥 FRESH CASE ALERT! 🔥 The brand new [Product Name] just landed at Mojobreak, and the MOJO is practically jumping out of the boxes! We're going LIVE tonight at [Time] [Timezone] for the first breaks. You KNOW you don't want to miss the hunt for those monster hits! Grab your teams now – link in bio! Who's feeling lucky?! #Mojobreak #TheHobby #SportsCards #CardBreak #[Sport]
• •Email Newsletter Subject: Your Next Big Hit is Waiting! 👀 Inside: [Product Name] Breaks & Community Night! Email Body Snippet: Hey Mojobreakers! Get ready to chase some serious fire this week! We've got [Product Name] stacked and ready to rip. Plus, don't forget our Community Choice Break on Friday – you voted, we deliver! Let's pull some heat together! Check the schedule and join the fun: [Link]
• •Alright, alright, alright, Mojobreak family, welcome back! Great to see so many familiar faces in the chat tonight – and some new ones too, welcome! We've got a SICK [Number]-box case of [Product Name] staring us down. Who's ready to find some absolute GEMS? Let me know what team you're chasing and what player would make your night!
• •(Image/Short Video of a valuable card) Text Overlay: BOOM! 💥 Another MONSTER pulled live live by [Customer Name]! Congrats on the insane [Card Description] from last night's [Product Name] break! This is what it's all about! Join our next break – you could be next! #Mojobreak #BigHit #SportsCardInvesting #CollectorLife #[PlayerName]
• •Want the inside scoop on the latest sports card news, hottest releases, and market buzz? 🎙️ Doug, Dan, and the crew are dropping knowledge on 'The Hype' podcast ALL week! We're talking [Specific Topic 1], debating [Specific Topic 2], and, as always, keeping it real for the hobby. Tune in on Mojobreak Media (YouTube) or wherever you get your podcasts! #MojobreakTheHype #SportsCardPodcast #HobbyTalk