Brand Tone

Professional and Authoritative, Accessible and Empathetic, Trustworthy and Reliable, Innovative and Modern

Brand Values

• •Patient Health and Well-being
• •Accessibility
• •Expertise and Quality
• •Innovation
• •Trust and Transparency

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, concise language that is easily understood by patients, avoiding overly technical jargon where possible, or explaining it carefully.
• •Maintain a Professional Yet Empathetic Voice: Always balance medical authority with a caring and understanding tone. Acknowledge patient concerns and emphasize support and accessibility.
• •Showcase Expertise and Build Trust: Regularly feature the qualifications and experience of your medical team. Share insights and educational content that demonstrate your knowledge and commitment to patient health. Reference the backing of Telemedycyna Polska S.A. where appropriate.
• •Highlight Convenience and Innovation: Consistently communicate the benefits of telemedicine – ease of access, comfort of home care, and use of modern technology – to reinforce the brand's progressive and patient-focused approach.
• •Ensure Consistency Across All Channels: Whether it's the website, social media, email communication, or ad copy, the brand voice should remain consistent. Develop internal guidelines to help all content creators align with the established tone and values.

Social Perception

Specialized Service Provider, Convenient Healthcare Solution, Reliable Partner in Health, Part of a Larger, Reputable Entity, Positive for Accessibility, Especially for Seniors

Copy Examples

• •Headline: Your Heart Health, Closer Than Ever. Body: Access expert cardiology care from the comfort of your home. With Mój Kardiolog, professional advice and advanced EKG monitoring are just a click away. Take control of your heart health today.
• •Headline: Don't Wait to Understand Your Heart. Body: Our at-home Holter EKG service provides detailed insights without the hassle of clinic visits. Get your comprehensive report, reviewed by experienced cardiologists. Peace of mind, delivered.
• •Headline: Expert Cardiologists, Online for You. Body: Mój Kardiolog connects you with leading heart specialists for consultations, second opinions, and ongoing care. Leveraging years of telemedicine experience from Telemedycyna Polska S.A., we bring quality healthcare to you.
• •Headline: Modern Heart Care, Simplified. Body: From intuitive home EKG devices like KardiaMobile to seamless online consultations, Mój Kardiolog makes managing your heart health easy and efficient. Embrace the future of cardiology with us.
• •Headline: Concerned About Your Heart? We're Here to Listen. Body: Our compassionate team of cardiologists at Mój Kardiolog offers personalized online consultations to address your concerns. Get the expert care you deserve, with the convenience you need. Your well-being is our priority.