Brand Tone

Caring and Empathetic, Friendly and Approachable, Helpful and Knowledgeable, and Community-Focused.

Brand Values

• •Animal Welfare
• •Quality and Trust
• •Accessibility and Affordability
• •Building Community
• •Personal Connection

Best Practices

• •Always Lead with Empathy: Start every communication, from ad copy to customer service replies, from a place of understanding the deep bond between owners and their pets. Use words like "your companion," "your furry family," and "we care."
• •Use "We" and "You": Write conversationally. Use "we" to refer to the store and "you" to speak directly to the pet owner. This builds a personal connection and makes the brand feel more like a helpful friend than a corporation.
• •Balance Friendliness with Expertise: While the tone is friendly, it's crucial to back it up with credible information, especially regarding health products. When discussing veterinary items, maintain a helpful yet authoritative tone to build trust.
• •Incorporate the Community: Regularly feature customers' pets (with permission) on social media. Ask questions, run polls, and encourage followers to share their stories. This reinforces the community value and provides authentic content.
• •Tell the Origin Story: Periodically and subtly weave the brand's founding story into communications where appropriate. It's a powerful and authentic differentiator that reinforces the core value of love for animals.

Social Perception

The brand is perceived as a reliable, convenient, and serious resource for pet health, with a welcoming staff and a genuine care for customers and their animal companions. Its expansion into a veterinary pharmacy enhances its reputation as knowledgeable. The active and friendly social media presence contributes to a highly positive overall perception.

Copy Examples

• •Is there a better sound than your furry friend having the time of their life? 🐾 Our new 'Zoomie' feather wand is here to make playtime unforgettable! It's durable for tough chewers and light enough for the most delicate pounce. Stop by our shop on Bulevar Kralja Aleksandra 197B or tap the link in bio to bring home the fun!
• •A healthy pet is a happy pet. ❤️ That’s why our in-store veterinary pharmacy is stocked with specialized diets to support everything from sensitive stomachs to joint health. Not sure what’s right for your companion? Our knowledgeable team is always here to help you make the best choice. Your pet’s health is our top priority.
• •Give your 'little kitty' the nutrition they deserve with [Brand Name] Ocean Fish formula. Made with real, high-quality fish and packed with essential vitamins and omega oils for a shiny coat and healthy heart. Because we believe that love is a bowl of the very best food. Affordable, high-quality nutrition for a long and happy life together.
• •Keep them cozy! 🍂 Special offers on beds & blankets inside.
• •Don’t let the rain stop you! 🌧️ Get all your pet essentials—from food to medicine—delivered straight to your door. Order from 'Moja Mačkica' on [Delivery App Name] and we’ll bring the care to you. Quick, convenient, and always with love.