Brand Tone

Approachable & Friendly, Enthusiastic & Passionate, Helpful & Inspiring, Authentic & Trustworthy, Modern & Vibrant

Brand Values

• •Convenience
• •Authenticity
• •Quality
• •Empowerment in the Kitchen
• •Customer-Centricity

Best Practices

• •Be Enthusiastic and Positive: Use vibrant, energetic language. Focus on the joy and satisfaction of cooking and eating delicious Asian food. Words like "delicious," "vibrant," "magic," "discover" can be effective.
• •Emphasize Ease and Speed (but not at the expense of quality): Clearly communicate how Moi Soi simplifies cooking without compromising on authentic taste or quality ingredients. Use phrases like "ready in minutes," "effortless," "simple steps."
• •Use Approachable, Everyday Language: Avoid overly technical jargon or complex culinary terms unless explained. The tone should feel like a friendly foodie pal sharing their secrets.
• •Inspire Creativity and Exploration: Encourage users to experiment and make the dishes their own. Ask questions, suggest variations, and celebrate the "home chef" in everyone.
• •Maintain Visual-Textual Harmony: Ensure the copy's tone is mirrored by the visuals used (e.g., bright, appetizing photos and videos of food being easily prepared and enjoyed).

Social Perception

Problem Solver, Taste & Quality Provider, Innovative & Modern, Reliable for Quick Meals, Growing Recognition

Copy Examples

• •Headline: Tired of takeout? Your Asian Kitchen Awaits! Body: Whip up delicious, authentic Pad Thai in minutes with Moi Soi! We bring the flavour, you bring the flair. #MyAsianKitchen #MoiSoiMagic #EasyWeeknightMeals
• •Headline: Unlock the Secret to Perfect Stir-Fries! Body: Our Hot Garlic Sauce is packed with real garlic and a punch of umami that’ll make your tastebuds sing! Just sizzle, toss, and serve. What will you create tonight? #MoiSoiFlavours #StirFryQueen #DinnerSolved
• •Headline: From Zero to Chef in 5 Minutes! 😉 Body: Craving those restaurant-style Hakka Noodles? With Moi Soi, you're just minutes away from a delicious, slurp-worthy meal. So easy, it almost feels like cheating! #QuickMeals #NoodleLover #MoiSoiEasy
• •Headline: Real Ingredients, Real Flavour, Real Fast! Body: Say goodbye to complicated recipes and hello to Moi Soi! We use authentic spices and no nasties, so you can enjoy wholesome Asian meals any day of the week. #AuthenticAsian #EatWellLiveWell #MoiSoiGoodness
• •Headline: Your Passport to Asian Flavours! ✈️🍜 Body: Explore the vibrant tastes of Asia from your own kitchen. Our sauces and kits make it simple to discover new favourites. Where will your tastebuds travel tonight with Moi Soi? #CulinaryAdventure #MoiSoi #TasteOfAsia