Brand Tone

Aspirational, Trendy, Youthful, Inclusive, Approachable Luxury, Informative & Straightforward

Brand Values

• •Empowerment
• •Inclusivity
• •Quality & Innovation
• •Affordability/Value
• •Ethical Practices
• •Self-Discovery & Confidence
• •Global Inspiration

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document outlining the brand's tone, key messaging pillars, approved vocabulary, and "do's and don'ts" for communication. Share this with everyone creating content.
• •Prioritize Empowerment and Inclusivity in Messaging: Ensure copy always aims to uplift and resonate with a diverse audience. Use inclusive language and showcase a variety of skin tones and styles in visuals.
• •Stay Youthful and Trendy, Yet Authentic: Keep a pulse on current beauty trends, especially on platforms like Instagram and TikTok, but integrate them in a way that feels genuine to MOIRA's core values of quality and individual expression, not just chasing fads.
• •Highlight Ethical Values Consistently: Regularly remind customers of the cruelty-free, vegan, and skin-conscious aspects of the products. This reinforces trust and appeals to conscious consumers.
• •Maintain a Balance Between Aspirational and Accessible: While showcasing beautiful, aspirational looks, always ensure the language remains inviting and the products feel attainable. Emphasize the "affordable luxury" aspect to manage expectations and highlight value.

Social Perception

Positive Reception for Quality & Price, Trendy and Desirable, Accessible Luxury, Growing Awareness, Appreciation for Ethical Stance

Copy Examples

• •Headline: Unleash Your Radiance. Discover MOIRA. Body: Why fit in when you were born to sparkle? MOIRA Beauty brings you vibrant hues and skin-loving formulas to express every shade of you. Cruelty-free, effortlessly chic. Your beauty, your rules. #MoiraBeautyIndia #DefineYourDestiny
• •Headline: Trend Alert! Get the Glow That’s All You. Body: From subtle sheens to dazzling statements, MOIRA’s latest collection is designed for the bold, the creative, the uniquely you. Dive into a world of color that feels as good as it looks. Vegan, vibrant, and vivacious. What look will you create today? #MoiraMuse #SparkleEveryday
• •Headline: Luxury You’ll Love. Prices You’ll Adore. Body: Experience the MOIRA difference. Rich pigments, innovative formulas, and textures that glide like a dream – all without breaking the bank. Elevate your makeup game and let your inner beauty shine through. Shop the collection now on moirabeauty.in! #AffordableLuxury #MoiraGlow
• •Headline: Your Canvas. Your Colors. Your Confidence. Body: MOIRA Beauty believes in makeup that empowers. Explore our diverse range of shades designed for every Indian skin tone. Create, experiment, and own your look with products that are as kind to your skin as they are to the planet. #InclusiveBeauty #MoiraMagic #VeganMakeup
• •Headline: Dare to Dazzle. Discover Your MOIRA Moment. Body: Life’s too short for boring makeup. Swipe on the sparkle, blend the bold, and let your features do the talking. MOIRA Beauty is here to inspire your most confident self, one stunning look at a time. Now available on Nykaa! #MoiraOnNykaa #BeautyRevolution