Brand Tone

Authentic, nurturing, educational, gentle, informative, personal, calm, trustworthy, wise, and caring.

Brand Values

• •Natural and Pure
• •Local and Sustainable
• •Transparency and Honesty
• •Efficacy and Quality
• •Customer-centric and Personal

Best Practices

• •Embrace Storytelling: Share the origin of botanicals, the inspiration behind a formula, or traditional uses of ingredients to connect with the audience on a deeper level.
• •Use a Nurturing and Educational Voice: Position the brand as a knowledgeable and caring guide, using phrases like "gentle care," "nourish your skin," and "discover the benefits of..." to create a supportive and informative tone.
• •Incorporate Sensory Language: Appeal to the senses by describing the scents, textures, and visual appearance of the products and their natural settings with words like "velvety," "aromatic," and "dewy."
• •Highlight the "Local and Natural" Aspect: Consistently reference the Slovenian origin of ingredients and the brand's connection to its local environment as a unique selling proposition.
• •Maintain Visual Consistency: Ensure all visual content, from product photography to social media graphics, reflects the brand's minimalist, natural, and calming aesthetic to reinforce brand tone and values.

Social Perception

Overwhelmingly positive, with customers praising high-quality, natural products that deliver visible results. Perceived as "made with love," trustworthy, luxurious, and evoking a "new love," with a loyal and appreciative customer base.

Copy Examples

• •Breathe in the essence of Slovenian meadows. Our new Radiant Glow Serum is a symphony of locally harvested botanicals, crafted to deeply nourish and illuminate your skin. Experience nature's gentle power, bottled with love, just for you. #MoikaNatural #SlovenianBeauty #NatureInABottle
• •Tired of harsh chemicals and hidden ingredients? At Moika, we believe in transparency and the power of nature. Our cosmetics are born from the rich biodiversity of Slovenia, offering your skin the pure, effective care it deserves. Discover the Moika difference. #PureSkincare #MadeInSlovenia
• •Simply effective. Our skincare philosophy is rooted in the belief that less is more. We blend the finest natural ingredients with scientific precision to create products that are gentle, pure, and honestly effective. Your journey to radiant skin starts here.
• •As the seasons change, so does your skin's needs. Embrace the transition with our new Autumn Harvest collection, a curated selection of products infused with the nourishing essence of fall botanicals from the heart of Slovenia. Let us care for your skin, naturally.
• •From Slovenian fields to your fingertips. We pour the heart of nature into every bottle. Gentle, pure, effective. This is Moika. #NaturalCosmetics #SkincareRoutine #Slovenia