Tono de Marca

Aspirational yet accessible, confident, value-driven, personable & caring.

Valores de Marca

• •Quality & Authenticity
• •Affordability
• •Customization & Personalization
• •Customer Care
• •Unique Design

Mejores Prácticas

• •Always Lead with Value: In every piece of copy, whether it's a social media post or product description, the primary message should be the intersection of high quality and affordability. This is the brand's core differentiator.
• •Use Confident and Assuring Language: Employ words like "guarantee," "authentic," and "genuine" to build trust and reinforce the quality of the materials. Avoid hesitant or vague terminology.
• •Emphasize "Everyday Luxury": Frame the products not as special-occasion-only items, but as accessible luxuries that can be worn and enjoyed daily. This broadens the appeal and encourages more frequent purchases.
• •Segment the Tone for Custom vs. Standard Pieces: When writing about standard inventory, focus on style, quality, and value. When writing about custom pieces, shift to a more empathetic, personal, and caring tone that acknowledges the sentimental value of the item.
• •Scrub and Unify the Digital Presence: To reduce brand confusion, systematically audit all social media platforms to align the branding, bios, and recent content with the current focus on jewelry. While the history can't be erased, the present and future messaging must be unified.

Percepción Social

Awareness appears low. Potential for confusion due to lingering digital footprint from automotive customization. Initial perception for customers finding the website is likely that of a straightforward, value-oriented online jewelry store, with clear messaging focused on tangible benefits of quality materials at a good price.

Ejemplos de Copy

• •Sparkle without the splurge. ✨ Our 1 Ct. Moissanite rings deliver all the brilliance you deserve, at a price you won't believe. Because luxury shouldn't be exclusive. #MoiCustoms #Moissanite #SterlingSilverJewelry #AffordableLuxury #EverydaySparkle
• •Luxury Quality, Everyday Prices. Discover authentic .925 sterling silver and moissanite jewelry designed to shine with you.
• •Keep your most precious memories close. ❤️ Turn your favorite photo into a timeless .925 sterling silver pendant. At Moi Customs, we handle every custom piece with the genuine care it deserves. Design yours today. #CustomJewelry #PhotoPendant #MemoryKept #MoiCares
• •The essential foundation for your style. Crafted from pure, authenticated .925 sterling silver, this classic chain offers both durability and a brilliant, polished finish. Perfect for layering or wearing solo for a touch of understated elegance. Backed by our quality guarantee.
• •Don’t Just Dream of It. Own It. | 20% Off All Moissanite Inside.