Brand Tone

Warm, Friendly, Community-Oriented, and Wholesome

Brand Values

• •Community: Founded out of the Shrock family's devotion to the community and a desire to fill a local need. They strive to offer foods and goods produced by local people.
• •Quality & Freshness: Emphasis on fresh, quality, wholesome foods, with some products made in-house daily, like baked goods. They aim to sell nothing they wouldn't serve at their own table.
• •Faith & Integrity: Their mission includes glorifying God, serving with exceptional service, and communicating with integrity, respect, and honesty.
• •Customer Experience: Desire for customers to experience a warm, comfortable, and friendly atmosphere in a clean facility.
• •Local Sourcing: Actively work on sourcing quality ingredients from local farmers.

Best Practices

• •Always Emphasize "Local" and "Community": Continuously highlight the market's connection to local producers, farmers, and the Mohican community. Use phrases like "sourced locally," "community favorite," "your neighbors."
• •Maintain a Warm and Inviting Voice: Use welcoming language. Words like "friendly," "warm," "comfortable," "welcome," "join us" should be common. Address customers directly and personally when appropriate.
• •Focus on Freshness and Quality: Consistently mention the freshness of produce, baked goods, and deli items. Use descriptive words that evoke taste and quality, such as "wholesome," "delicious," "hand-made," "freshly baked."
• •Reflect Family Values and Integrity: While not always explicit in every piece of copy, the underlying sense of honesty, care, and family operation should be palpable. This can be achieved through storytelling about the market's origins or the care taken in selecting products.
• •Be Approachable and Helpful: Ensure all communications, from product descriptions to social media replies, are helpful, clear, and convey a willingness to serve. Make it easy for customers to get information and feel valued.

Social Perception

Mohican Country Market is highly regarded by its customers and the local community. It's perceived as a welcoming, family-owned establishment offering high-quality, fresh, and often locally sourced products. Customers appreciate the friendly service, the "Amish-made" food offerings, and the overall pleasant shopping experience. It's seen as a one-stop shop for groceries, meals, and specialty items, contributing positively to the Mohican area experience.

Copy Examples

• •Headline: Taste the Goodness of Local. Real Food, Real Community. Body: At Mohican Country Market, we believe in the simple joy of fresh ingredients and friendly faces. From our farm-fresh produce to our delicious homemade baked goods and hearty deli sandwiches, everything we offer is chosen with care, just like we'd choose for our own family. Come on in and feel the warmth! Call to Action: Visit us today and discover your new favorite local market!
• •Headline: More Than a Market, It's a Mohican Tradition. Body: Since 2014, the Shrock family has been proud to serve our Loudonville neighbors and visitors. We’re passionate about supporting local producers and bringing you the freshest flavors Mohican Country has to offer. Stop by for a made-to-order lunch, pick up quality groceries, or just to say hello! Call to Action: Experience the heart of local at Mohican Country Market.
• •Headline: Freshness You Can See, Friendliness You Can Feel. Body: Step into Mohican Country Market and find a welcoming atmosphere filled with the aroma of freshly baked treats and the vibrant colors of seasonal produce. Our deli is stocked with quality meats and cheeses, and our café is ready to serve you a delicious, wholesome meal. Call to Action: Your wholesome stop for everyday goodness.
• •Headline: Rooted in Community, Dedicated to Quality. Body: We’re more than just a store; we're a gathering place built on a love for our community and a commitment to providing the best. From locally sourced ingredients to our cherished family recipes, discover the difference that care makes at Mohican Country Market. Call to Action: Find us in the heart of Loudonville!
• •Headline: Start Your Day the Mohican Way! Body: Kick off your morning with a smile at our Coffee Shop & Drive-Thru! Enjoy specialty coffees, fresh bakery items, and a warm welcome to get you going. Or, join us for a hearty lunch and stock up on all your local favorites. Call to Action: Swing by our drive-thru or visit the market today!