Brand Tone

Empathetic, Inspiring, Purpose-Driven, Inclusive, Informative, and Positive

Brand Values

• •Inclusivity
• •Empowerment
• •Social Responsibility/Giving Back
• •Quality & Craftsmanship
• •Customer-Centricity
• •Authenticity

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's potential past frustrations with eyewear. Use phrases like "Tired of...", "Finally, a fit...", "We understand...". This reinforces that Mohala is the solution.
• •Weave in the "Why": Connect the product (perfectly fitting eyewear) to the bigger mission (empowerment and education). Every piece of copy should ideally touch upon either the inclusive fit, the confidence it brings, or the social impact.
• •Use Inclusive & Positive Language: Words like "bloom," "shine," "confidence," "empower," "every face," "inclusive" should be staples. Avoid jargon where possible, but clearly explain the fit benefits (e.g., "no more slipping," "lash-clearance").
• •Maintain Authenticity with the Founder's Voice: Ashley Johnson's story is a powerful asset. Channel her passion for inclusivity and education. Share stories and testimonials that reflect these core values.
• •Educate & Guide: Consistently offer help in finding the perfect fit, whether through quiz prompts, clear product descriptions detailing fit aspects (low nose bridge, wider width, etc.), or customer service interactions. This reinforces expertise and care.

Social Perception

Problem-Solver, High Quality & Stylish, Ethical & Trustworthy, Innovative, and Community-Oriented

Copy Examples

• •Headline: Finally, Eyewear That Sees You. Body: Tired of sunglasses that slip, pinch, or hide your lashes? Mohala Eyewear is designed for *your* unique features. Discover the perfect fit and help send a girl to school with every pair. #MohalaFits #EmpowerHerFuture
• •Headline: Bloom with Confidence. Body: Mohala means to blossom. We craft beautiful, inclusive eyewear so you can shine, unhindered. Experience the comfort of a custom fit and join us in empowering girls through education. Find your perfect pair today.
• •Headline: More Than Just Sunglasses. It's a Movement. Body: We believe every woman deserves eyewear that feels like it was made for her. And every girl deserves the chance to learn. Choose Mohala for handcrafted quality, an unparalleled fit, and a mission that matters.
• •Headline: The Fit You've Been Searching For is Here. Body: Say goodbye to one-size-fits-all frustration! With multiple nose bridge designs and width options, Mohala Eyewear offers a revolutionary fit for true all-day comfort. Stop settling, start shining.
• •Headline: Style That Fits. A Mission That Matters. Body: Look good, feel good, do good. Mohala Eyewear combines chic designs with an inclusive fit philosophy and a commitment to girls' education worldwide. Your purchase makes a difference.