Brand Tone

Inspiring, Motivational, Empowering, Stylish, Quality-conscious, Community-oriented

Brand Values

• •Empowerment
• •Quality & Functionality
• •Style & Confidence
• •Active Lifestyle
• •Passion for Fitness

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, personality, key messaging points, preferred vocabulary, and 'do's and don'ts.' This ensures everyone creating content is aligned.
• •Understand Your Audience: Tailor the language and references to resonate with the target demographic (fitness enthusiasts, athletes, those starting their fitness journey).
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email marketing, or ad campaigns, the brand's voice should remain recognizable and consistent.
• •Prioritize Authenticity: The tone should genuinely reflect the brand's values and mission. Avoid jargon or slang that doesn't fit the established voice.
• •Review and Refine: Regularly review written content to ensure it aligns with the brand voice. Solicit feedback and be open to refining the tone as the brand evolves, but always with a clear strategic purpose.

Social Perception

The general perception of activewear brands often revolves around product quality, comfort, style, durability, and price. The brand's social media presence on Instagram shows engagement in terms of likes and comments on posts featuring products and fitness imagery.

Copy Examples

• •Headline: Unleash Your Potential. Discover Mogyma. Body: Crafted for performance, designed for you. Our activewear moves with you, supports your every ambition, and empowers you to push beyond your limits. Experience the difference quality makes. #MogymaFit #EmpowerYourJourney
• •Headline: Style That Works as Hard as You Do. Body: Don't just crush your workout, look incredible doing it. Mogyma activewear blends cutting-edge design with high-performance fabrics, so you feel confident and comfortable from warm-up to cool-down. Elevate your active life.
• •Headline: More Than Just Activewear. It's a Commitment. Body: To yourself. To your goals. To the journey. Mogyma is here to support your every step, lunge, and leap with apparel built for durability, comfort, and peak performance. Join the Mogyma movement.
• •Headline: Feel the Power of Mogyma. Body: Engineered for every squat, stretch, and stride. Our latest collection is designed to make you feel strong, supported, and unstoppable. What are you training for today? #MogymaActive #FitnessMotivation
• •Headline: Quality You Can Feel. Performance You Can Trust. Body: We're passionate about creating activewear that not only looks great but performs exceptionally. From breathable fabrics to supportive fits, every Mogyma piece is an investment in your active lifestyle. Shop the collection.