Brand Tone

Artistic & Passionate, Authentic & Cultured, Warm & Personal, Sophisticated & Eclectic, Mindful & Soulful

Brand Values

• •Artisanship & Craftsmanship: Celebrating and preserving traditional Indian artistry and handcrafted quality.
• •Authenticity & Heritage: Offering genuine antique and vintage pieces that carry a rich history and cultural significance.
• •Uniqueness & Individuality: Providing one-of-a-kind items that allow customers to express their personal style and create distinctive spaces.
• •Customer Connection & Service: Building strong relationships with customers through personalized attention, excellent communication, and a commitment to satisfaction.
• •Passion & Storytelling: Sharing the stories behind their pieces and conveying a deep passion for Indian art and culture.
• •Sustainability & Mindful Living: Emphasizing the use of reclaimed woods and connecting their products to creating mindful and energetically positive environments.

Best Practices

• •Emphasize Story & Origin: Consistently weave in the narrative behind the pieces – their history, the artisans, the cultural significance. Use phrases like "handcrafted in India," "reclaimed from historic Havelis," "each piece tells a story."
• •Use Rich, Evocative Language: Employ descriptive adjectives that highlight the artistry, texture, and unique qualities of the items. Words like "intricate," "timeworn," "vibrant," "soulful," "ornate," "bespoke" can reinforce the brand's sophisticated and artistic nature.
• •Maintain a Warm, Personal, and Slightly Passionate Voice: Write as if you are sharing something you genuinely love and are knowledgeable about. When appropriate, reflecting the owner's passion (as seen in Era Chandok's involvement) can build connection. Phrases like "we believe," "we are passionate about," "discover your unique treasure" can help.
• •Highlight Authenticity and Uniqueness: Stress that these are not mass-produced items. Use terms like "one-of-a-kind," "authentic antique," "unique statement piece" to appeal to customers seeking exclusivity and genuine craftsmanship.
• •Connect to a Lifestyle/Feeling: Beyond the physical product, sell the feeling or lifestyle it enables – a home filled with character, history, soul, or a connection to wellness and mindful design. This elevates the brand beyond just a furniture store.

Social Perception

High-Quality & Unique Products, Exceptional Customer Service, Trustworthy & Reliable, Source of Authentic Indian Treasures, Adds Character & History to Homes, Passionate & Knowledgeable

Copy Examples

• •Headline: Beyond Furniture. Beyond Ordinary. Discover Pieces with a Soul. Body: At Mogul Interior, each handcrafted armoire and timeworn archway whispers tales of Indian heritage. We don't just sell decor; we offer you a chance to own a piece of history, meticulously curated and passionately preserved. Bring home more than beauty—bring home a story. Tone Focus: Artistic, Authentic, Soulful.
• •Headline: Your Home, An Artisan's Canvas. Create it with Mogul Interior. Body: Imagine a space that reflects your spirit. Our collection of unique, hand-carved doors and vibrant textiles are sourced with a deep love for Indian artistry. Let us help you find that perfect, eclectic piece that transforms your house into a haven of sophisticated charm and personal expression. Tone Focus: Passionate, Sophisticated, Personal.
• •Headline: From Ancient Hands to Your Haven: The Mogul Interior Promise. Body: Experience the warmth of authentic Indian craftsmanship. From intricately detailed sideboards to reclaimed wood tables imbued with character, every item is selected for its unique beauty and the skilled hands that shaped it. Our owner, Era, is personally dedicated to helping you find treasures that resonate with your heart. Tone Focus: Authentic, Warm, Cultured.
• •Headline: Infuse Your World with Story. Explore Handcrafted Indian Elegance. Body: More than just decoration, our pieces are conversation starters, heirlooms in the making. Discover antique doors that have witnessed generations, and textiles woven with vibrant traditions. At Mogul Interior, we believe your home should be as unique and full of life as you are. Tone Focus: Storytelling, Artistic, Eclectic.
• •Headline: Mindful Spaces, Crafted with Heritage. The Soul of India, in Your Home. Body: Elevate your surroundings with pieces that ground and inspire. Our collection, rich in sustainable reclaimed woods and holistic carvings, is chosen to bring wellness and positive energy to your interiors. Create a sanctuary that reflects both timeless beauty and mindful living with Mogul Interior. Tone Focus: Mindful, Authentic, Soulful.