Brand Tone

Authentic, Passionate, Serene, and Rooted. The brand's voice is deeply personal and reflects the artist's life and passion. The tone is serene and contemplative, mirroring the tranquil and wild landscapes she paints. It is also authentic and grounded, often referencing her life on the family sheep farm and her direct observations of nature. The language used on her website and Instagram is inviting and humble, sharing insights into her process and inspirations without pretense. This creates a tone that is both professional and approachable.

Brand Values

• •Connection to Nature
• •Artistic Legacy and Skill
• •Authenticity and Storytelling
• •Experimentation and Joy
• •Community and Accessibility

Best Practices

• •Always tie the narrative back to the specific environment of the Argyll coast. Use descriptive, sensory language that evokes the sea, the light, the hills, and the weather.
• •Write as Mogs. Use "I" and share personal anecdotes and inspirations. This authenticity is the brand's greatest strength. Avoid corporate or overly sales-y language.
• •Every product listing, social media post, and description should include a brief story. Was it inspired by a specific walk, a flower in the garden, or a change in the sky? This enriches the art's value.
• •When discussing prints or paintings, mention the hands-on process (e.g., "hand-pressed," "mixed the colours myself," "carved from a single block"). This highlights the value of the artist's skill and labor.
• •Instead of "Buy Now," use softer, more inviting phrases like "Discover the collection," "Bring a piece of the coast home," or "See what's new from the studio." This aligns with the serene and non-aggressive tone of the brand.

Social Perception

The perception of mogsmellorart is that of a highly skilled and authentic artist deeply embedded in her local environment. Galleries and art organizations present her as a professional artist with a consistent and inspiring body of work. Her works are held in private collections in the UK and internationally, indicating a respected status among art buyers. On social media, the engagement appears to be from a supportive community that appreciates her talent and the peaceful, nature-inspired content she shares. The offering of workshops and the welcoming language on her website suggest she is viewed as a friendly and encouraging figure in her local art scene.

Copy Examples

• •Caught the last of the evening light over Loch Feochan this week. There’s a particular kind of quiet that falls as the sun sinks behind the hills, and I tried to bottle a little of that peace in this piece. Hope it brings a moment of calm to your day.
• •Inspired by a fleeting glimpse of a hare in the top field at dusk. This linocut print captures the wild spirit and quiet alertness of one of our farm's most magical residents. Each print is hand-pressed in my studio, carrying the texture and soul of the original carving.
• •From my studio on our family's coastal sheep farm, I get to watch the weather roll in from the sea and the seasons turn the hills from green to gold. My paintings are my conversations with this landscape—each one a memory of light, water, and the wild creatures who share this space with us.
• •Ever wanted to capture the wild beauty of the coast in your own painting? Join me in the studio for a weekend workshop dedicated to seascapes. We'll explore colour, light, and how to translate the energy of the waves onto canvas. No experience is necessary, just a love for the sea. Spaces are limited to ensure personal guidance.
• •Bring the soul of the Scottish West Coast into your home. Artist Mogs Mellor paints the stunning seascapes and wildlife right outside her studio door in Argyll. Discover original art and prints that celebrate the wild, quiet beauty of Scotland. Shop the collection now.