Brand Tone

Friendly, informative, and trustworthy, with a focus on health and well-being.

Brand Values

• •Pet Health & Well-being
• •Quality
• •Innovation
• •Customer Connection/Community
• •Premium (Potentially)

Best Practices

• •Emphasize natural and high-quality ingredients.
• •Highlight specific health benefits and nutritional value.
• •Use friendly and engaging language, especially on social media.
• •Maintain transparency and trustworthiness in messaging.
• •Show understanding and cater to specific pet needs like allergies or sensitive digestion.

Social Perception

A brand that is perceived as trustworthy, health-conscious, and dedicated to pet well-being, fostering a sense of community among pet owners.

Copy Examples

• •Fruits and Veggie, Strong and Healthy!
• •Scientific Formulation, Mix for More Vitality.
• •See the Mogood difference!
• •What Mogood meal does your best friend adore?
• •Just honest, wholesome nutrition to help your cherished companion flourish.