Tono de Marca

Caring, Protective, Informative, Trustworthy, Natural, Safe, Problem-Solving, Reassuring, Friendly, Approachable

Valores de Marca

• •Family & Child Safety
• •Health & Wellness
• •Nature & Outdoors
• •Innovation & Efficacy
• •Transparency

Mejores Prácticas

• •Prioritize "Safe" and "Natural": Consistently use terms like "100% natural," "DEET-free," "gentle," "sensitive skin friendly," and "no harsh chemicals" to reinforce the core safety value.
• •Emphasize Family and Protection: Frame the product benefits around protecting loved ones, especially children, enabling carefree outdoor experiences. The founder's story is a good anchor for this.
• •Educate, Don't Just Sell: Explain the science behind the technology in simple, understandable terms (e.g., "rub to activate," "lavender-scented vapor," "clinically tested"). This builds trust and highlights innovation.
• •Maintain a Reassuring and Positive Voice: Focus on the positive outcomes (enjoying the outdoors, peace of mind) rather than dwelling excessively on the problem (fear of bites). The tone should be empowering.
• •Be Consistent Across All Channels: Ensure that the language and messaging used on the website, social media, email marketing, and any advertising materials align with the defined caring, informative, and natural tone. Regularly review content to check for consistency.

Percepción Social

The brand appears to be perceived as a provider of a niche, innovative solution for insect protection, particularly for those with sensitive skin or concerns about chemical repellents. The rebranding from Arnywear to Mogo is a consistent message, suggesting an evolution of the brand. The association with "HappySkin" on platforms like TikTok suggests a perception of Mogonobite as being gentle and suitable for users with skin conditions like eczema. The press features indicate a degree of established credibility and recognition within certain media circles. Overall, the perception leans towards a trustworthy, family-oriented brand offering a natural and effective alternative for insect protection.

Ejemplos de Copy

• •Headline: Enjoy Every Outdoor Adventure, Naturally Bite-Free. Body: Tired of itchy bites ruining your family fun? Our Mogo wear is infused with a 100% natural, lavender-scented repellent, clinically proven to keep insects away. Gentle on skin, tough on bugs. Explore more, worry less.
• •Social Media Post: Say goodbye to DEET, hello to happy skin! 👋 Our patented Mogo fabric technology protects your little ones (and you!) from over 3,000 types of insects without harsh chemicals. Just a gentle rub activates hours of natural protection. Learn how it works on our site! #MogoNoBite #NaturalRepellent #SensitiveSkinFriendly
• •Product Description Snippet (for a Kaftan): Lounge by the beach, hike your favourite trail, or simply enjoy your garden oasis – all without the buzzkill of biting insects. Our Mogo Kaftan combines effortless style with powerful, natural protection. Clinically tested and DEET-free, it’s your secret weapon for serene, bite-free days.
• •Email Subject Line: Protect Your Family the Gentle Way: Discover Mogo Email Body Snippet: We believe outdoor joy shouldn't come with a side of itchy worries. That's why our founder created Mogo – a natural, effective insect repellent woven right into comfortable wear. Safe for even the most sensitive skin. See the range.
• •Short Ad Copy: Mogo: No Spray. No Mess. No Bites. Just 100% natural, all-day insect protection for the whole family. Rub to activate the pleasant lavender scent that bugs hate but you'll love. Shop now and reclaim your outdoors!