Brand Tone

Affectionate & Loving, Sophisticated & Elegant, Trustworthy & Quality-Conscious, Friendly & Engaging

Brand Values

• •Quality & Craftsmanship
• •Love for Pets
• •Style & Timeless Design
• •Customer Satisfaction
• •Sustainability & Fair Practices (potentially)

Best Practices

• •Prioritize "Pet Love" Language: Always bring the focus back to the bond between owner and pet. Use endearing terms and focus on the pet's happiness and comfort.
• •Emphasize Quality and Craftsmanship: Consistently use words like "handcrafted," "premium," "durable," "exquisite," and "timeless design" to reinforce the luxury aspect.
• •Maintain Visual-Verbal Harmony: Ensure that the sophisticated and warm tone of the copy is matched by high-quality, elegant imagery and videos. The playful yet chic style noted by reviewers should be consistent.
• •Engage with Warmth and Personality: On social media, respond to comments and messages in a friendly, approachable, yet refined manner. Use emojis tastefully to add personality (🐾, ✨).
• •Create a Brand Lexicon: Develop a list of on-brand words and phrases (e.g., "cherished companion," "four-legged family," "spoil your best friend," "timeless elegance") and off-brand words to avoid, ensuring consistency across all communications.

Social Perception

A provider of high-end, stylish pet products with a polished and user-friendly online shopping experience. Potential for confusion with a separate cashmere fashion venture.

Copy Examples

• •Elegance is an attitude, and so is a wagging tail. Adorn your best friend with the timeless style of our handcrafted bandanas. Because they deserve nothing less than luxury. 🐾 #MogliMartini #LuxuryPetAccessories #DogFashion #SpoilYourPup
• •Discover the perfect ensemble for your cherished companion. MOGLI & MARTINI offers exquisite, durable collars and leashes, designed for comfort and crafted to last. Walk in style, together. Shop now and spoil your best friend. ✨ [Link]
• •Cocoon your beloved friend in unparalleled comfort and sophisticated design. Our signature dog beds are meticulously crafted from premium, durable materials, ensuring a stylish sanctuary for restful slumbers and happy dreams. More than a bed, it's a MOGLI & MARTINI embrace.
• •A Treat for Your Trendsetter 🐾 New Arrivals at MOGLI & MARTINI! Dear [Customer Name], At MOGLI & MARTINI, we believe every detail matters when it comes to your four-legged family. Explore our latest collection of luxury accessories, blending timeless design with the quality your pet deserves...
• •Beyond the Walk: 5 Ways to Show Your Dog Extra Love (Hint: It involves a touch of MOGLI & MARTINI luxury 😉). Read more on our journal!