Brand Tone

Expert & Informative, Supportive & Community-Focused, Passionate & Enthusiastic, User-Centric & Empathetic, Transparent

Brand Values

• •Ergonomics & Well-being
• •User-Centric Design
• •Customization & Flexibility
• •Quality & Innovation
• •Community & Support
• •Openness & Transparency

Best Practices

• •Prioritize User Benefit & Empathy: Always frame features in terms of how they solve a user's problem or improve their experience (e.g., "reduce strain," "type comfortably for hours"). Use empathetic language that acknowledges user challenges like RSI.
• •Be Informative and Back Up Claims: Explain the "why" behind design choices. Reference the research, user testing, or ergonomic principles that guide your product. This builds trust and reinforces expertise.
• •Foster Community and Openness: Use inclusive language ("we," "join us"). Encourage interaction and feedback. Be transparent about your processes and journey, as MoErgo does with its design updates and Kickstarter history.
• •Maintain a Passionate and Solution-Oriented Voice: Let your enthusiasm for ergonomics and for helping users shine through. Focus on the positive impact your product can have.
• •Ensure Clarity and Accessibility: While the product is technical, strive to explain concepts clearly. Provide resources (like FAQs, guides, and community channels) for users who want to dive deeper, ensuring information is accessible to both new and advanced users.

Social Perception

Highly Regarded for Ergonomics, Innovative, Supportive and Responsive, Niche but Respected, Product-Focused, Learning Curve Acknowledged, Build Quality Debated (Early vs. Later Perceptions)

Copy Examples

• •Headline: End Typing Discomfort. Discover the Glove80. Body: Tired of wrist strain and finger fatigue? The MoErgo Glove80 is engineered for unparalleled ergonomic comfort, letting you type longer and feel better. Your hands will thank you. Call to Action: Experience Healthy Typing.
• •Headline: Your Perfect Keyboard Awaits. Customize Every Keystroke. Body: With the Glove80 and our intuitive layout editor, you're in complete control. Remap keys, create macros, and design a typing experience as unique as you are. Powered by open-source ZMK firmware. Call to Action: Make It Yours.
• •Headline: Join a Community That Cares About Comfort. Body: At MoErgo, we're more than just a keyboard; we're a passionate community dedicated to ergonomic well-being. Share tips, get support, and journey with us towards a more comfortable typing future. Call to Action: Connect with MoErgo Users.
• •Headline: From Kickstarter Dream to Ergonomic Reality. Body: Born from years of user testing and a passion for pain-free typing, the Glove80 is designed to fit your hands, not the other way around. Invest in your well-being. Call to Action: Learn Our Story.
• •Headline: Lightweight Design, Heavyweight Ergonomics. Body: Don't let its sleek, portable design fool you. The Glove80 packs a full suite of ergonomic features, from contoured key wells to perfectly placed thumb clusters, ensuring maximum comfort wherever you type. Call to Action: Shop Glove80 Now.