Brand Tone

Enthusiastic & Passionate, Helpful & Informative, Quality-Conscious & Professional, Approachable & Encouraging, Modern & Trendy (Visuals)

Brand Values

• •Quality & Durability
• •Craftsmanship & Expertise
• •Customer Empowerment & Inspiration
• •Wide Selection & Versatility
• •Service & Advice
• •Innovation & Originality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Enthusiastic, Expert, Approachable, Inspirational, Quality-Focused), with do's and don'ts and example phrases. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – DIY enthusiasts, professional designers, homeowners looking for quality. Tailor the language and level of detail accordingly, while keeping the core tone consistent. Social media analytics can help define your audience.
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe what makes it high quality (e.g., "100,000 Martindale rub count for exceptional durability," "crafted by renowned European mills"). Use vivid, sensory language when describing fabrics.
• •Be Genuinely Helpful and Passionate: Let your expertise and love for fabrics shine through. Offer practical advice, share inspiration, and celebrate customer projects (with permission). This builds trust and community.
• •Maintain Consistency Across All Channels: Whether it's a website product description, a TikTok caption, an email newsletter, or a Facebook post, the underlying brand voice should be recognizable. While the style might adapt slightly to the platform, the core personality should remain. Regularly review content across platforms for consistency.

Social Perception

Knowledgeable and specialist supplier of quality fabrics. The DIY community on TikTok seems to respond well to their practical tips and product showcases. Customers likely perceive them as a reliable source for upholstery needs, valuing the connection to an actual upholstery business for expertise.

Copy Examples

• •Headline: Transform Your Home with Fabrics That Tell a Story. Body: Don't just redecorate, reimagine! Discover our curated collection of premium upholstery fabrics – from luxurious velvets to durable outdoor textiles. Quality you can feel, designs that inspire. Start your project with Dominikq.com today! Call to Action: Shop Fabrics Now
• •Headline: DIY Dreamer? We've Got the Perfect Fabric for You! Body: Unleash your inner creative genius! At Dominikq.com, we make DIY upholstery exciting and accessible. Find vibrant prints, timeless weaves, and all the supplies you need. Plus, expert tips to guide you every step of the way. Call to Action: Get Inspired & Create
• •Headline: Quality That Lasts. Style That Endures. Body: Investing in your space? Choose fabrics that stand the test of time. Dominikq.com offers an exclusive range of high-Martindale, easy-care, and stunningly beautiful textiles from Europe's finest mills. Craftsmanship meets modern living. Call to Action: Explore Our Premium Collections
• •Headline: Your Vision, Our Fabrics. Let's Create Something Amazing. (B2B Focus) Body: For designers, upholsterers, and creative businesses, Dominikq.com is your trusted partner. Access a vast trade selection, volume discounts, and personalized service. We speak your language when it comes to quality and reliability. Call to Action: Open a Trade Account
• •Headline: Fresh Look Friday! ✨ Featuring the [Fabric Name] Collection. Body: This week, we're obsessed with the incredible texture and rich colours of our new [Fabric Name] arrivals! Perfect for [Use Case 1] or adding a pop to [Use Case 2]. Swipe to see more & tap the link in bio to order your samples! #FabricLove #InteriorDesign #Dominikq #NewCollection Call to Action: (Link in Bio) Shop New Arrivals