Brand Tone

Empowering, Approachable, and Passionate

Brand Values

• •Modern Individuality
• •Authenticity
• •Bold Self-Expression
• •Community

Best Practices

• •Lead with "Bold": Use powerful and empowering adjectives in headlines and product descriptions. Words like "bold," "fearless," "unapologetic," and "statement-making" should be staples in the brand’s vocabulary.
• •Tell a Story: Frame products within the brand narrative. Don't just sell a dress; sell the feeling of "a sunset ride" or "a dusty dance floor." Connect the clothing to the lifestyle and values of the modern western woman.
• •Maintain an Approachable Voice: Write like you're talking to a friend. Use contractions (e.g., "you're," "it's"), ask questions, and incorporate relevant emojis on social platforms to foster a sense of community and relatability.
• •Emphasize the "Modern Mix": Consistently reference the blend of "western" and "boho." This is the brand's unique selling proposition. Use phrases like "where cowboy boots meet flowy dresses" or "a touch of city grit with country soul."
• •Create a Persona Profile: Develop a detailed profile of the target customer—the "Modern Gal." What does she value? What are her interests? All copy should be written as if speaking directly to this person, ensuring consistency across all channels.

Social Perception

Early engagement is positive, with customers perceiving it as a new, stylish, and niche online boutique. The broader public perception is neutral-to-nonexistent due to its recent launch and lack of external reviews, indicating an opportunity to build its reputation from the ground up.

Copy Examples

• •Unleash your inner maverick. 🌵 Our 'Desert Wanderer' graphic tee isn't just clothing; it's an attitude. For the woman who's a little bit western, a little bit boho, and a whole lot of bold. Who's ready to ride? #ModWest #WesternBoho #BoldStyle
• •Beyond Trend. Beyond Tradition. Your Style, Redefined. Welcome to Mod West & Co.
• •Tired of the same old styles? So were we. That's why we created Mod West & Co. — a curated collection of bold western and boho fashion for the modern spirit. Shop now and discover a style that's all you. Free shipping on orders over $75!
• •More than just an accessory, this is your statement piece. Hand-selected for its vibrant color and free-spirited energy, our Sterling Turquoise Necklace adds a touch of authentic western soul to any outfit. Perfect for the modern woman who writes her own story.
• •Hey Bold Spirit 👋, Your New Favorite Outfit Is Here.