Brand Tone

Sophisticated & Aspirational

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Ethical Practices
• •Female Empowerment
• •Customization & Personalization
• •Modern & Timeless Design

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core values. Don't just describe a tray; describe the sustainable material it's made from and the artisan who crafted it. This reinforces the brand story in every communication.
• •Maintain a Lexicon of Luxury: Consistently use a specific set of keywords that define the brand's tone. Words like 'curate', 'bespoke', 'elevate', 'artisan', 'sustainable', 'timeless', 'meticulous', and 'handcrafted' should be staples in the copy.
• •Tell the Founder & Artisan Story: Regularly integrate the story of Ankita, her design background, and the all-women team. This humanizes the brand, builds an emotional connection, and justifies the premium positioning.
• •Emphasize Customization: In product descriptions, ads, and social posts, always highlight the customizable nature of the products. Use phrases like "Make it uniquely yours," "Tailored to your palette," or "Your vision, our craftsmanship."
• •Balance Aspiration with Authenticity: While the tone is aspirational, it should be grounded in the authentic values of sustainability and female empowerment. This prevents the brand from appearing unapproachable and builds a deeper sense of trust and community with customers.

Social Perception

Perceived as a premium, reliable, and design-forward brand by its direct customers, known for high-quality, unique, and customizable products. However, there is a potential for brand name confusion with other businesses.

Copy Examples

• •Sculpted by hand, designed for your story. Our new Aura Vase isn't just an object; it's a statement of quiet luxury. Handcrafted from sustainable materials by our all-women team of artisans, it ’s ready to be the centerpiece of your curated space. Discover bespoke elegance. #ModVilla #HandcraftedLuxury #SustainableDesign #ModernHome
• •Beyond Decor. Bespoke Pieces, Ethically Crafted.
• •Ankita's Notes: Introducing The Solstice Collection
• •Your home deserves more than mass-produced. At ModVilla, we craft sustainable, luxurious decor that tells a story. From custom bathroom sets to unique dining pieces, every item is handmade with passion by our team of women artisans in Delhi. Elevate your space with decor that matters. Explore our collections.
• •The Art of Sanctuary. Curate your daily rituals with our handcrafted Portia Bathroom Set, where modern design meets timeless craftsmanship.