Brand Tone

personal, nostalgic, and inspiring

Brand Values

• •Character and Authenticity
• •Nostalgia
• •Creativity and Inspiration
• •Curation and Quality
• •Kindness and Positive Impact

Best Practices

• •Lead with Story: Every piece of copy, from product descriptions to social media captions, should have a narrative element. Talk about the origin of a vintage piece or the inspiration behind a handmade item.
• •Embrace Imperfection: Use words like "character," "patina," "unique," and "one-of-a-kind" to highlight the beauty in items that aren't mass-produced or flawless.
• •Use a Personal and Relatable Voice: Write as if you are speaking to a friend. Use "you" and "we" to create a direct and personal connection with the audience. Share personal anecdotes when appropriate, mirroring the founder's story on the website.
• •Evoke Nostalgia and Emotion: Use language that triggers memories and positive emotions. Ask questions that prompt readers to reflect on their own experiences and how they want their home to feel.
• •Stay True to the "Modern and Antique" Fusion: Always balance the old with the new in your messaging. Highlight how vintage pieces can fit into a contemporary home and how modern items can be complemented by the charm of the past.

Social Perception

The brand is perceived as a unique local boutique offering a distinct selection of goods that blend modern and antique styles. It is seen as a destination for those seeking original home decor and gifts, with a positive and respected reputation within the Oconomowoc community.

Copy Examples

• •This isn't just an old chair; it's a story waiting for its next chapter. Imagine the conversations it's heard, the books read in its embrace. We love pieces with character The little imperfections that make them perfect. Find a bit of history for your modern home. #Modtique
• •Your home should tell your story. We curate unique vintage and modern pieces to help you write it. Discover decor with soul at Modtique.
• •Remember those long summer days at your grandparents' house? That feeling of comfort and wonder is what we capture at Modtique. This week's collection is all about nostalgia, with pieces that bring back the good ol' days in a fresh, modern way.
• •Tired of trends? At Modtique in downtown Oconomowoc, we believe in timeless character. Discover a curated mix of modern accents and eclectic antique finds that make a house feel like a home. Come get inspired.
• •Handcrafted with care and designed to be treasured. This beautiful vase is more than just a decor piece; it's a reminder to find beauty in the everyday. A perfect blend of modern simplicity and timeless craftsmanship, just for you.