Brand Tone

Confident, Passionate, Inspirational, Trustworthy, Genuine, Modern, Stylish

Brand Values

• •Quality & Durability
• •New Zealand Made
• •Innovation & Design
• •Customer Focus (Trustworthy, Genuine & Caring)
• •Sustainability
• •Excellence & Continuous Improvement
• •Teamwork

Best Practices

• •Emphasize "NZ Made" and Quality: Consistently weave in the benefits of New Zealand manufacturing (supporting local, quality craftsmanship) and the robust, long-lasting nature of the products (e.g., "Kiwi-tough," "built to endure," "20-year warranty peace of mind").
• •Use Confident and Passionate Language: Employ strong verbs and evocative adjectives that convey pride and enthusiasm for the design, durability, and aesthetic appeal of the products (e.g., "make a statement," "transform your space," "striking designs," "vibrant colours").
• •Focus on the "Statement" Aspect: Highlight how Modscene products help customers express their style and create unique, attention-grabbing spaces. Use aspirational language that inspires customers to elevate their environments.
• •Maintain a Customer-Centric Approach: While confident, ensure the tone remains approachable and helpful. Reinforce the brand's commitment to genuine advice and customer satisfaction, reflecting their core value of being "trustworthy, genuine & caring."
• •Showcase Visual Inspiration with Evocative Descriptions: Since the products are highly visual, accompany images with copy that paints a picture and evokes the feeling of enjoying these items in a beautifully designed space (e.g., "Imagine your vibrant sanctuary," "Create an oasis of style").

Social Perception

High-Quality & Premium, Stylish & Statement-Making, Reliable & Trustworthy, Innovative, NZ Proud

Copy Examples

• •Headline: Make Your Statement. Lasting Style, NZ Made. Body: Tired of the ordinary? Modscene brings you uniquely designed, Kiwi-tough planters and outdoor furniture that don’t just decorate your space – they define it. Crafted for life, ready for your vision. Explore the collection.
• •Headline: Colour Your Outdoors with Confidence. Body: Imagine vibrant hues that won’t fade, and striking forms that endure. Modscene’s premium, UV-resistant planters come in over 25 stunning colours, all backed by a 20-year warranty. It's time to be the envy of your neighbourhood.
• •Headline: Generations of Quality, Designed for Today. Body: Rooted in a family legacy of rotational moulding, Modscene planters are built with passion and precision right here in New Zealand. Experience the difference heritage and innovation make to your landscape.
• •Headline: Beyond the Pot: It's a Modscene Masterpiece. Body: Don’t just fill a space; transform it. Our designer planters and furniture are born from a love for what's different, offering you exceptional quality and a bold aesthetic to elevate your home or project. Discover your signature piece.
• •Headline: Invest in Beauty That Endures. Invest in Modscene. Body: Why settle for fleeting trends? Our 100% recyclable, NZ-made planters and furniture are engineered to stand the test of time, beautifying your world for years to come. Durable by design, stunning by choice.